Even though you manage or sell property, you really are in the people business. And in today’s world, the best way to contact people is via mobile phone. In the UK, over 92% of the population has a mobile. Every single one of them can receive an SMS message.
As an estate agent SMS is a cost-effective way to keep in touch with your clients regarding new properties, viewings, & offers. In fact, a text message could replace a phone call or email from your office at nearly every stage of the buying process.
Letting agents & housing associations can also take advantage of SMS for rent reminders & appointment confirmations for repairs or inspections. Additionally, an inbound number can be a quick & easy way for your tenants to get in touch with queries or to report faults.
You can also use SMS messaging within your organisation to keep everyone informed. Some housing associations have reported saving thousands of pounds in wasted repair calls alone. No matter how small or large your business is the low entry cost of SMS messaging could potentially improve your profit margins and increase sales.
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.
If you're an estate agent who isn't using SMS to increase their database of buyers and sellers, then you're an estate agent who isn't maximising their clients' phone numbers. A mobile number is something your purchasers and sellers are quite happy to share with you, and this voluntary opt-in can be invaluable when it comes to getting an edge in a competitive market. Using this information, you can create effective and affordable marketing campaigns, whether you’re alerting your clients to a change of price or promoting a particular property.
Often people think SMS messaging costs a lot of money. Particularly when they plan on sending thousands of messages. So in this blog I want to walk through an example of how much money SMS messaging can actually save property managers and housing associations.
Estate agents can use SMS messaging to give themselves a real edge in the property business. Confirm appointments with viewers; update sellers on progress; provide property details by text to enquirers, every hour of every day, instantly. All great reasons for a seller to choose you over the competition.