The Difference Between Email and SMS Autoresponders: Part 1
One of the great things about email marketing is the ability to send pre-prepared emails to your list automatically. Everyone who uses email has seen them, even if they don’t realise it. Many common uses are for registration confirmations, order confirmations, and customer support responses (“We got your request and we’ll get back to you soon!”). There is also a whole world of email marketing built around autoresponders. But I’ll get to that later.
While you may be familiar with email autoresponders (especially if you’re in marketing) you may or may not know you can set up a similar function with SMS messaging. In concept, it works the same way. But there are some differences in how they are used which I’ll cover here.
What's the Same?
Both types of autoresponders are triggered by an action taken by the recipient. Usually for email, the person has provided their address to you for some reason. They signed up to get a special offer, your newsletter, or other information. In SMS, autoresponders are usually triggered by a keyword sent to you in a text message. It could be a reply to a message you sent, or it could be an initial text to you from a new person not yet on your list.
In both cases, you craft a message that gets sent automatically when the person contacts you. What the message is depends on what the person signed up for or contacted you about.
Here are some examples for both email and SMS autoresponders:
Confirmation messages – These can be for any request such as subscription sign ups, orders, or support requests.
Informational – Content such as tips, purchase related information, or e-courses (sequential content delivered in chunks designed to teach).
Engagement – Asking your subscribers to connect or comment via reply or on social media is another good use of an autoresponder.
If you are familiar with email marketing (as a marketer or as a recipient) you’re probably wondering how you can do some of these via SMS. Well, that gets us to some of the differences. Even though it’s possible to do all of these with SMS, how you do them is, or can be, different.
Schools up and down the country are working tirelessly to increase the opportunities available to young people. But, with budgets being cut, these are tough times for many education providers. One of the biggest challenges facing head teachers, class teachers, and office staff is how to find cost-effective means of effectively communicating with the parents and carers of their pupils. That's where SMS text messaging comes in.
SMS messaging is one of the most cost-effective forms of marketing available. Like any marketing, though, it is vital to plan your campaign effectively to ensure maximum success. So let's look at a few basic principles that will help you make the most of your online SMS marketing.
Recruiters today don’t need to wait for people to find and apply for jobs on the internet. They can simply send a text message out to their database with a new opening and watch the applications stream in. They can save time too, by sending updates to prospects via text message letting them know when their applications are received or processed.
In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.
In the 21st century, it’s easy to lose track of all the technology needed to make you the biggest profit and improve your reputation. With our simple SMS services, you can drag your business into the modern age with relative ease, reducing missed appointments and increasing your bottom line.
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.
Used across numerous sectors, SMS messaging can be particularly rewarding in the entertainment and hospitality industries. With a combined revenue of over £140 billion, the entertainment and hospitality industries are thriving and their worth is expected to increase substantially in the near future. However, with many Britons having less disposable income to play with, businesses will be vying for custom more than ever. In order to attract new consumers and retain existing customers, companies will need to develop, enhance and refine their marketing techniques. SMS is one such proven technique.
6 steps to sending your first SMS marketing campaign. Whether you've already decided to use fastsms, or are still trying us out - these simple steps will show you how quickly you can get up and running and sending texts to your customers.
There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.