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Use Cases

News, tips & advice from FastSMS

The massive increase in the use of SMS text messaging by business organisations is largely due to its flexibility and simplicity in meeting a very broad range of requirements in a wide array of applications. There is something in it for almost everyone!

We have Scout groups organising trips via SMS; health clubs sending special offers; windmills on wind farms texting diagnostic details to engineers; travel companies warning of delays and web servers notifying staff of technical faults. And that’s just off the top of my head!

Our Business SMS Guide is a comprehensive free document with hundreds of ideas on how SMS can help get more customers, keep more customers, reduce operational costs, improve quality of service and ultimately save you money and generate more profits. We also offer a range of free guides to specific business sectors such as travel, recruitment, salons and food outlets. Click here to see a list.

So when we spot an interesting new use case or a new angle on existing use cases, we’ll post it here. And if you want to set us a challenge in coming up with a use case for you get in touch and we’ll figure it out.

Posted on 17/07/2017
In Use Cases

In order to appeal to new customers and interact with existing ones, businesses are always looking for new marketing methods. Whilst many companies are using traditional and online marketing techniques, these aren’t always effective. Email filtering, for example, means that many recipients may not even be aware that they’ve received contact from your company. As many email hosts provide in-built spam filters, it’s easy for email marketing content to be overlooked or ignored completely. SMS marketing, however, overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your company emails, SMS messages aren’t filtered in the same way. The delivery rate is, therefore, far higher for SMS messages in comparison to marketing emails.

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Posted on 10/07/2017
In Use Cases

SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight...

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Posted on 29/06/2017
In Use Cases

Since the withdrawal of legal aid for personal injury claims in 2000, a lot has changed in the legal claims industry. Not only are the funding options for claims completely different, the marketplace has also become increasingly competitive, making it harder and harder for companies to stand out from the crowd. With most claimants now settling for fixed scale payments in order to reach a quicker resolution, customer service is quickly becoming the biggest differentiating factor in today’s market. Read on to learn how SMS Messaging can help personal injury specialists win customers time and again and increase their market penetration.

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Posted on 27/06/2017
In Use Cases

When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.

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Posted on 22/06/2017
In Use Cases

The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?

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