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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


SMS text messaging is one of the most effective marketing tools you can use to raise the profile of your business, communicate with your customers and send direct information to the people you most want to target. It's a highly cost-effective way to reach customers as most people carry a mobile phone on them every day.  If you work within the retail sector, SMS messaging presents several opportunities for you to reach and connect with customers, with the aim of generating increased sales. For some of the main reasons SMS marketing is ideal for retailers, read on.

SMS text message marketing provides a cost-effective аnd еаѕу to uѕе solution for dіrесt сuѕtоmеr соntасt that is іdеаl for drіving mоrе business tо a ѕаlоn, increasing your number of mobile beauty clients, targeting nеw аnd еxіѕtіng clients with news, uрdаtеѕ аnd оffеrѕ straight tо thеіr mobile phone and of course making ѕurе nо more appointments аrе missed. Want to learn more? Hеrе аrе seven great reasons why tеxt mеѕѕаgіng іѕ a реrfесt way fоr bеаutісіаnѕ and spas tо rеасh their сuѕtоmеrѕ.

For businesses across all industries, gathering data is vital to ongoing success. Whether you want to understand the mentality of your target market or use existing customer experiences to tailor future products and services, accessing information is essential. Obtaining this kind of data face-to-face can be expensive and complicated, however. SMS marketing has proven to be extremely effective in terms of reach and you should, therefore, be able to contact a large number of people as and when you need to.

With open rates as high as 98% and click-through rates substantially higher than their email counterparts, SMS marketing is an essential channel for eCommerce store owners and should not be ignored. Add to this the fact that mobile phones are now the most popular internet browsing device, and it is easy to see why SMS has become so attractive to retailers and consumers alike. If you haven't already started using SMS marketing to support your business, read on to find out why you really should.

Whilst some businesses still offer physical sales, many companies have an online presence as well. Whether they trade solely on the internet or maintain physical stores, it’s vital for businesses to cater for online customers. In order to increase sales and turnover, companies rely on a range of marketing methods, such as offline advertising or digital promotions. Whilst these can be effective, many businesses are overlooking the potential of SMS marketing.

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