SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
SMS Marketing, also known as test message marketing, is one of today's most powerful and cost efficient marketing tools when used correctly and offers endless opportunities with a little creativity added to the mix. However, whether careless or intentional, some mistakes can be harmful to your brand and reputation - as well as leaving you in legal trouble in certain circumstances. Luckily, this is extremely rare and it is easy to stay safe and make sure your SMS Marketing is an all round success. In this article, we look at come examples of how not to do things and offer our advice for ensuring your campaigns are effective and profitable.
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With its low costs and incredibly high open rates, SMS Marketing remains one of the most effective direct marketing channels available. It is proven to improve customer engagement, boost sales and even enhance your reputation for excellent customer service. Although it has never been easier to use SMS Marketing, it is not always so easy to come up with great campaigns. To give you a helping hand, we’ve prepared a list of great ideas that are guaranteed to engage your audience, encourage interaction and help to build excitement and hype for your brand. Read on to learn more and be inspired.
When the glass ceiling on your annual turnover and profits is governed by the number of hours you have to trade, it's even more important to ensure your marketing strategies are as fruitful and affordable as possible. SMS marketing appears, at first blush, to require a lot in the way of technology, budget and management, but it's incredibly successful for small businesses in service industries - even the ones with small budgets and limited resources...
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
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