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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


Britain’s vehicle hire sector is booming. Having overcome a downturn in the earlier part of the decade, all the indications are that the industry has undergone a quiet revolution - and with it, so has the way that hire companies communicate with their customers. So how can car rental companies improve their reputation for customer service and increase revenues with SMS Marketing? We look at some of the possibilities on offer. Read on to learn more...

A common question for those using SMS marketing is that of how many characters are actualy available. Although a single SMS message traditionally has a character limit of 140 characters, modern technology allows mulitple messages to be seamlessley joined up or 'concatenated', giving you a much more generous 459 characters in total. To help you better understand, we've created this handy infographic.  ...

As we rapidly come towards the end of the year, attention is rapidly shifting to the festive season and for the UK’s many small (and not so small) independent cake makers, the busiest time of the year is about to kick off. With time more of a premium than ever before, many restaurants, clubs and other Christmas party venues are looking to buy in rather than bake on site - and when it comes to cake makers, SMS Marketing is the perfect recipe for success.

Black Friday is almost here and for the retailer, this relatively recent development is fast becoming one of the UK’s biggest sales events of the year. Although the trend began in America, in the space of just a couple of years the craze seems to have taken hold of UK shoppers and shows no signs of going away. For retailers, it is time to drop everything else and focus on sales and marketing - and SMS Marketing should have a prominent place in your Black Friday strategy. Here's why.

SMS Marketing is a low cost, powerful marketing tool for reaching and engaging with consumers, as well as offering tremendous added value to companies operating in the B2B sector. For copywriting agencies, SMS Marketing is highly attractive not just because of its exceptional open and response rates, but also the low costs, high ROI and ease of use. If you are looking to build your market penetration and reputation for customer service as a copywriting agency, look no further than SMS Marketing.