Ask most individuals and they will tell you that they generally use SMS messaging for personal communications. For B2B marketers, this single assumption often leads to this powerful channel being completely ignored. Whilst it may be true that most messages sent by individuals are indeed personal in nature, this is not necessarily the same for messages they receive. Read on to learn why SMS messaging has huge potential in B2B marketing and how to use it to increase ROI and engagement.
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The summer holidays are almost upon us and if you are running a summer kids club while school’s out, now is the time to be making sure parents know what’s on offer and when. In this article, we take a look at just what SMS Messaging has to offer. With 93% of the population having a mobile phone and most people responding to an SMS text message within 3 minutes, it has proven to be one of the most effective forms of marketing available. Read on to see how you can make the most of SMS text messaging to kick off your summer kids club.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
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With the summer peak season fast approaching, now is the perfect time for hotels to keep in touch with their guests and take advantage of upselling and cross-selling techniques to increase revenues. In this article, we demonstrate how to use SMS marketing to make the most of the opportunities in both and unlock added value for your business.
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Despite a greater than ever demand for playschool places, many sessions remain unfilled due to the varied hours that parents and carers choose to book, as well as other factors such as illness, holidays and routine appointments. Empty spaces are not just an inconvenience when it comes to staff scheduling - they are also valuable sales opportunities. So how can you make sure your nursery fills those empty spaces and maximises profits? The answer lies in SMS messaging.
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