Mobile Marketing Campaign: Quiz / Competition
Running a quiz or competition is a great way to generate interest around a subject, as well as gain invaluable data. You can run a multi question quiz whereby entrants with all the correct answers are entered into a prize draw. You can then use the tombola tool to allocate prizes fairly.
Quiz Game Example: A film studio runs a 3-question quiz to generate public interest in a forthcoming release. All entrants who give the correct answers are entered into a draw to win tickets to the London premiere.
Another way is to run a competition with just the one question, this does not have to be related to the prize itself and therefore can generate accurate market research data as well as an opted in SMS mailing list.
Competition Example: A company is giving away tickets to see Madonna in concert. To win the tickets you must text in the keyword followed by your answer to the question (A, B or C) and your name. A winner will be selected at random from all the correct entries. They get valuable market research data and an opted in SMS mailing list.
Whatever your goal, you can rely on a Quiz or Competition campaign to generate results given the right promotion. For more information on this type of campaign give us a call on 0800 954 5305 or click here.
Related Articles
3 Golden Rules for Sending Your SMS Messages at the Perfect Time of Day
Have you struggled to find the right time to send your SMS messages? Have you gotten complaints because customers found your messages too annoying? You might be sending them out at the wrong time of day. Follow these three simple rules and discover the perfect time for your messages.
How to Use SMS and The Olympics to Boost Business
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.
SMS Marketing for a Blockbuster Black Friday
Growing Your Business with SMS Messaging
Why SMS is the Perfect Tool for your ‘Beautiful Christmas’ Campaign
Christmas is coming and with it plenty of opportunities to increase your retail sales or market your services. If you're a hairdresser or beautician, you'll know how busy you get during the festive party season. It's still not too late to create an SMS campaign for Christmas and the New Year.
SMS Marketing And Why It Matters For Online Retailers
SMS Marketing Ideas To Celebrate Wimbledon
SMS Marketing Techniques for Copywriting Agencies
SMS For Schools
Enhancing Two-Way SMS Messaging with Autoresponders
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.