Go Auto, a car dealership in Edmonton Canada, was using SMS messaging in their business for marketing. And their sales staff used text messaging on their mobiles to connect with customers. But it was all getting a bit out of control. They wanted something that would let them manage their SMS messaging better.
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It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
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Car dealerships are always looking to find new ways to market their inventory. Online marketing has become standard and some use social media. A recent study in US wanted to see if car buyers were actually using social media in the buying process or not.
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I talk a lot on our blog about using SMS for marketing. That’s because SMS messaging is an amazing channel for marketers. But it can be used for so much more than that. In this post I wanted to highlight a couple of example SMS applications that just might get your “little grey cells” thinking about how to use SMS messaging for your organisation.
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