SMS Applications are About More Than Just Marketing
I talk a lot on our blog about using SMS for marketing. That’s because SMS messaging is an amazing channel for marketers. But it can be used for so much more than that. In this blog I wanted to highlight a couple of example SMS applications that just might get your “little grey cells” thinking about how to use SMS messaging for your organisation.
Managing staff, deliveries, or inventory is a necessarily complex job. Communication is the key to keeping everyone informed and things moving smoothly. And the faster the people in your organisation can communicate, the better able they are to stay on track, make adjustments, or avert disaster before it happens.
For example, a warehouse manager can get text alerts when inventory of a critical supply drops below a certain level. The manager can take immediate action and prevent any shortages or delays. Even if you already use email or computer notifications, these take time to arrive and may never be seen by a busy manager. But SMS offers almost instantaneous delivery directly to the manager’s mobile, which could make the difference between a successful shipment or an expensive delay.
Unique SMS Applications
The great thing about technology is how people are always finding new ways to use it. This next use case comes from the US and a group called VetAdvisor. They help returning American soldiers transition back into civilian life by offering coaching, career advice, and financial education.
Every veteran is assigned a wellness coach who keeps in touch with them and helps them with their specific challenges. The coaches send them real-time encouragement and advice via SMS. The service even integrates with some devices, such as the Fitbit. The coaches can see their progress and issues through the Fitbit data, then send them SMS messages to offer support, ask questions, or set up a meeting.
VetAdvisor is one example of a service thinking out of the box and trying new technology together with SMS in a way that provides a valuable service to its members.
Can you think of any new ways SMS applications could support your organisation? Share your ideas in the comments.
E-commerce businesses have a huge problem. Consumers fill up their shopping carts, then rudely abandon them before completing a purchase. Of course, they don't mean to be rude, they have their reasons for leaving a full cart behind. But what if it were possible to get some of those sales back?
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
If there's one industry that's often assumed to be cold and impersonal, it's the financial industry. It's all about numbers and money, not about the people who have accounts, or need help with enquiries. The reputation may or may not be deserved, but there is a way to combat it: by making customers, investors, or clients feel like you care.
Right now it is peak season for camping and caravan sites; it's the middle of summer and the school holidays have begun. Even the great British weather has been relatively kind this year so far. With what is the busiest time of the year for camping and caravanning parks, marketing strategies are often not priority, especially for the many small owner run businesses within the industry and those who are reliant on returning customers. SMS text message marketing, however, can benefit campsite and touring park operators by offering a simple, cost effective and time efficient way to reach both existing and new customers to promote your business by direct contact to their mobile phone. Read on for eight proven text message marketing and promotional ideas to help fill those final pitches.
The phenomenal rise in popularity of online retail has seen the courier business change on a seismic scale. In this article, we look at how SMS messaging has found itself at the heart of the industry’s transformation into a customer service led model where survival means delivering more than just the goods. Read on to discover some simple SMS techniques to improve your customer relations and brand image.
How does SMS messaging helps recruitment agencies? Just as importantly how does it help job seekers? This post explains several benefits for both recruiters and candidates. Perhaps the key issues are the speed of communication with SMS and also the innate privacy of SMS messaging.