Tomorrow is Black Friday. This day of shopping frenzy was imported from the US just a few years ago, but experts predict UK consumers will eagerly spend £200m on Black Friday. That’s twice what was spent last year.
Are you focused on providing mobile moments, or are you still thinking of mobile as just another channel? According to Forrester, if you’re in the latter category, you’re about to fall behind.
Traditionally Boxing Day is the biggest shopping day in the UK. But last year, the US holiday shopping events on Black Friday and Cyber Monday were also huge events in the UK. If you start planning early, you can take advantage of the special days to boost your holiday sales in 2014.