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News, tips & advice from FastSMS

As online retailing becomes more and more common ecommerce is using SMS in a number of innovative ways to make the process faster, easier and more secure.

For a while now companies such as Amazon have used SMS messaging to update customers on the progress of their orders and estimated delivery times. When setting up an online account it is common for the retailer to send an authorisation code by text to cut down on fraud and new services, such as Magic, now offer a service that permits you to order anything from virtually anywhere just by sending a text.

And this may just be the beginning.

In many ways, SMS messaging is so commonplace people don’t think about it. They just do it. For example, using SMS for mobile marketing in retail is a fairly standard use case whether you’re a company or the consumer. But there are always exceptions – those who innovate when it seems there’s nothing new to be had. Here are two examples of companies from the US using SMS in ways no one else is – yet.

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