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News, tips & advice from FastSMS

As online retailing becomes more and more common ecommerce is using SMS in a number of innovative ways to make the process faster, easier and more secure.

For a while now companies such as Amazon have used SMS messaging to update customers on the progress of their orders and estimated delivery times. When setting up an online account it is common for the retailer to send an authorisation code by text to cut down on fraud and new services, such as Magic, now offer a service that permits you to order anything from virtually anywhere just by sending a text.

And this may just be the beginning.

At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.

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You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.

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When handled correctly, SMS can be a dream partner for e-commerce and has a well-deserved place in your customer service suite. Once you have the all-important opt-in for SMS marketing compliance, you can begin to use SMS as a way to differentiate your e-commerce offer to make your customers' purchasing experience particularly pleasurable.

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Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!

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SMS coupons have redemption rates ten times email coupons. Averages run around 30%, but they could be as high as 45% for personalised messages. Even with those great numbers, retailers can still lose money to fraud. Find out how make sure customers only redeem your coupon once.

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