5 SMS Marketing Ideas for Valentine’s Day [Infographic]
It’s February already, and for many businesses that means just one thing – Valentine’s Day, and how to make the most of this annual celebration of love to increase profits as well as build the brand. There are many different sectors which can take advantage of Valentine’s Day to boost sales – and this useful infographic presents just 5 ways that different businesses can make use of this practical and inexpensive channel. Of course, there are many other businesses that can also benefit from SMS Marketing too – not just now but all year round. Just take a look at our constantly updated blog to find a wealth of ideas that you can implement immediately.
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We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here's why.
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
In terms of storytelling, SMS text messaging is probably as far removed from long-form, direct-action copywriting as you could be. However, the SMS marketing writer can still learn a lot of lessons here with regard to overall approach, content and composition.
In a recent post I covered how to create urgency in your SMS marketing messages. It didn't feel right to leave out a few other key components - the U companions. In copywriting circles they are often called the 4-Us. They are: Urgent, Useful, Unique, and Ultra-specific. So to make sure I don't leave anything out, here I'll show you how to use the others in your SMS messaging.
Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.