5 Reasons SMS Marketing Rocks for Bank Holiday Weekends [Infographic]
The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales – especially when the British like nothing more than to hit the road for a bank holiday getaway.
SMS Marketing allows you to reach your customers wherever they are, whenever it matters – even if they are away from their computers and don’t have access to wifi. Not only is SMS Marketing incredibly versatile, there’s no need to worry about whether or not your customers get to their email inbox in time or whether they’ve had a chance to see your advert online, in the local newspaper or on TV. What’s more, they’ll have your information close to hand whatever they happen to be doing – no matter how far from civilisation they might be. Check out our handy infographic to learn more.
Making the most of the bank holiday with SMS Marketing
In this edition of our visual A-Z of SMS Marketing, we look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. Check out the infographic to learn more.
One of the most interesting use cases for SMS messaging is the financial industry. Just a couple weeks ago I wrote a blog on 7 ways the financial industry can use SMS messaging to communicate with customers. In this blog I’ll expand on the topic from a different perspective: personalisation.
You might have heard about SMS marketing and thought it wasn’t for you. Maybe you’re unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
It is now possible to incorporate a SIM card into virtually any piece of equipment or machinery such that it can send and receive text messages. For example many of the windmills in wind farms are fitted with SIM cards that enable them to report faults and weather conditions as alerts back to a central control point. As an alternative to a SIM card, any machine that has access to an internet connection can also send and receive text messages using Fastsms. So web servers can send alerts by SMS and even receive instructions back via SMS.
Subscribers receive alerts by SMS when their account reaches a certain threshold; this limits issues such as over usage. Replies can even be sent with instructions on how to proceed, such as halting a service or that the subscriber will be making payment etc.
Businesses with limited staff or budgets might ask themselves whether they should use email or SMS marketing. Both are relatively low cost. Both offer the ability to reach many people at the same time, yet provide personal interaction. Both have a long history of being used for marketing.
If you run a florist or a restaurant, you may not think you need to run a Valentine’s Day promotion beyond offering a special bouquet or a bottle of champagne with a meal. But any business can use SMS to add value to their marketing campaigns and to retain loyal customers, even those that don’t seem to be an obvious fit with the culture around Valentine’s Day.
It used to be you could skip a lecture or sleep late at university. But using the excuse you forgot about a session is about to become less believable than it already was. And it’s all down to the ways educational institutions are using new technology to engage with students, mainly SMS.
Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.