5 Reasons SMS Marketing Rocks for Bank Holiday Weekends [Infographic]
The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales – especially when the British like nothing more than to hit the road for a bank holiday getaway.
SMS Marketing allows you to reach your customers wherever they are, whenever it matters – even if they are away from their computers and don’t have access to wifi. Not only is SMS Marketing incredibly versatile, there’s no need to worry about whether or not your customers get to their email inbox in time or whether they’ve had a chance to see your advert online, in the local newspaper or on TV. What’s more, they’ll have your information close to hand whatever they happen to be doing – no matter how far from civilisation they might be. Check out our handy infographic to learn more.
Making the most of the bank holiday with SMS Marketing
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
No matter what the task is, any campaign can be boosted by SMS marketing. It's great for businesses and charities but could be especially utilised for the creative industry. From the largest scale (mainstream TV shows, Hollywood blockbusters) to low budget independents, there is an SMS campaign to fit all needs and perform a vital profile-boosting function.
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.
One of the many benefits of SMS messaging is that it's personal. It can feel like a one on one communication or even conversation. But it's also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even "one to many" communication feels like "one to one" to the receiver.
A text message is a very small and condensed piece of communication in contrast to voice messaging or video broadcast. Consequently text messages can get through when network capability is degraded to an extent that makes other options unviable.