Virtual Mobile Number Vs. Shortcodes
If you use SMS Text Messaging, it’s likely you already use or have thought about using two way messaging – this means adding a 11-digit Virtual Mobile Number or a 5-digit Shortcode.
If you’re unsure of the difference in the costs or benefits of each one, you’ll find lots of useful information in our Inbound Numbers Section.
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One Dentist Eliminated No-Shows with SMS Appointment Reminders
No-shows are a serious issue in dental offices. Some surveys estimate they account for as much as 10% of appointments, resulting in thousands of pounds lost each year. Many practices send reminders via post or email, but simple appointment reminders aren't always that effective. Not only is there a loss of revenue, but other negative side effects as well.
Why SMS Marketing is Like Facebook Marketing, But Better
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
Help Patients Stay Healthy with SMS Reminders to Take Their Prescriptions
Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.
Using SMS Messaging to Help People Quit Smoking
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
How to Use SMS for Patient Engagement and Better Healthcare
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
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SMS Marketing – Steering Clear of Spamming and Harassment
Executed properly, SMS direct marketing is a hugely effective and successful means of building customer loyalty and improving sales. But even genuine and honest marketing companies can suffer huge damage to reputation or even break the law through simply lacking knowledge or not double-checking before releasing campaigns. Read this article to learn more about the definitions of spamming and harassment, current UK law and how to avoid simple but costly mistakes.