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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 03/05/2018
In Data Protection

Although by now companies that already use SMS Marketing should have implemented any required changes in their practices and procedures, those who are considering introducing SMS Marketing to their mix will no doubt be keen to ensure they get things right from the outset. It is also worth checking that you haven’t missed anything if you are already using SMS. To help ensure your SMS Marketing is GDPR compliant, we’ve prepared a summary of some of the key factors to consider.

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Posted on 01/05/2018
In Mobile Marketing

SMS Marketing is a perfect option for many different types of business and the jewellery sector is no exception. Whether you are an established jewellery retailer or an artisan manufacturer, SMS Marketing offers many opportunities to promote both your brand and products, as well as increase customer loyalty. So how can businesses in the jewellery sector use SMS Marketing to their advantage? Read on for five suggestions from the experts.

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Posted on 26/04/2018
In Mobile Marketing

When it comes to SMS Marketing, the secret to high conversion rates lies in compelling copywriting, especially when it comes to the call to action (CTA). Although an SMS message is limited to a maximum of 459 characters, there is still plenty of scope to put your creativity and flair to good use and create messages that really do generate a return on investment. So what are the most effective power words of the moment? Here’s our top ten list to try out.

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Posted on 24/04/2018
In Use Cases

The spring/summer season is typically a time when people change their wardrobe and even their entire image. As well as changes to the wardrobe, many will adjust their hair colour and style for the coming season. All of these changes mean that for those wearing glasses, it is often also time to change frames for something that is more in keeping with the season’s look. So how can opticians use SMS Marketing to help increase sales and attract new customers? Here are 5 top tips from the experts.

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Posted on 23/04/2018
In Mobile Marketing

With growing distrust in social media marketing, there are many reasons why now may well be the perfect time to shift your attention to SMS Marketing. It is a personal and private form of marketing that users are very comfortable with - and the cost is extremely low, especially given its above average read and response rates. If you are not already using SMS Marketing to promote your brand, then this infographic will give you some strong reasons why you really should.

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