Estate agents can use SMS messaging to give themselves a real edge in the property business. Confirm appointments with viewers; update sellers on progress; provide property details by text to enquirers, every hour of every day, instantly. All great reasons for a seller to choose you over the competition.
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Not long after I got my iPad Air, I was doing some web research when an unfamiliar notification popped up. I'd received a text message. You may not think that's strange, but my iPad is Wi-Fi only. I hadn't really done much with it yet, other than sync it with my Apple account so getting text messages was a surprise to me. At first I was delighted I could get my text messages on my iPad because I’m forever leaving my iPhone behind, or leaving the sound off. But my iPad has become my constant companion. Of course it didn't take long to realise I only received some of my text messages. Only contacts with iPhones (or iPads) would be able to send me messages via Apple's iMessage network. More importantly, though I realised that my replies to those text messages didn't always get through. Even though those contacts were iPhone users, sometimes the messages were listed as undelivered. Occasionally I'd get the...
Read some practical advice on how you can use SMS messaging to drive more traffic to your website. Include a shortened url in your SMS marketing message that sends the recipient to a special offers page or a how-to video or even a top-up page for consumables. But make sure the page is mobile friendly.
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Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising. A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
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