Mobile Marketing Campaign: Quiz / Competition
Running a quiz or competition is a great way to generate interest around a subject, as well as gain invaluable data. You can run a multi question quiz whereby entrants with all the correct answers are entered into a prize draw. You can then use the tombola tool to allocate prizes fairly.
Quiz Game Example: A film studio runs a 3-question quiz to generate public interest in a forthcoming release. All entrants who give the correct answers are entered into a draw to win tickets to the London premiere.
Another way is to run a competition with just the one question, this does not have to be related to the prize itself and therefore can generate accurate market research data as well as an opted in SMS mailing list.
Competition Example: A company is giving away tickets to see Madonna in concert. To win the tickets you must text in the keyword followed by your answer to the question (A, B or C) and your name. A winner will be selected at random from all the correct entries. They get valuable market research data and an opted in SMS mailing list.
Whatever your goal, you can rely on a Quiz or Competition campaign to generate results given the right promotion. For more information on this type of campaign give us a call on 0800 954 5305 or click here.
Related Articles
Application to Person – A2P SMS Market Valued at £45B by 2020
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
3 Myths About Smartphones and SMS Messaging in Education
When it comes to using SMS messaging in student education, one major issue that comes up is whether students should have mobile phones at all (in class). Currently in the UK, each school sets its own rules on mobile phone usage. Some allow them in class and some ban them entirely.
9 High Conversion Power Words for SMS Marketing
A Brief Guide to Receiving SMS Messages Online [Infographic]
More Examples of Calls to Action in an SMS Message
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
America set to send a text message to every US mobile phone
Customer Satisfaction: A Business SMS Use Case
How to Increase Website Traffic with SMS Messaging
Read some practical advice on how you can use SMS messaging to drive more traffic to your website. Include a shortened url in your SMS marketing message that sends the recipient to a special offers page or a how-to video or even a top-up page for consumables. But make sure the page is mobile friendly.
Help Patients Stay Healthy with SMS Reminders to Take Their Prescriptions
Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.
Can Travel Agents Use SMS Messaging to Stay in Business?
“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.