Mobile Marketing Campaign: Quiz / Competition
Running a quiz or competition is a great way to generate interest around a subject, as well as gain invaluable data. You can run a multi question quiz whereby entrants with all the correct answers are entered into a prize draw. You can then use the tombola tool to allocate prizes fairly.
Quiz Game Example: A film studio runs a 3-question quiz to generate public interest in a forthcoming release. All entrants who give the correct answers are entered into a draw to win tickets to the London premiere.
Another way is to run a competition with just the one question, this does not have to be related to the prize itself and therefore can generate accurate market research data as well as an opted in SMS mailing list.
Competition Example: A company is giving away tickets to see Madonna in concert. To win the tickets you must text in the keyword followed by your answer to the question (A, B or C) and your name. A winner will be selected at random from all the correct entries. They get valuable market research data and an opted in SMS mailing list.
Whatever your goal, you can rely on a Quiz or Competition campaign to generate results given the right promotion. For more information on this type of campaign give us a call on 0800 954 5305 or click here.
Related Articles
Product Verification: A Business SMS Use Case
Can Travel Agents Use SMS Messaging to Stay in Business?
“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.
Equipment Failure Notifications: A Business SMS Use Case
SMS delivering much more than sales for your business
Small Businesses Can Succeed with SMS Marketing
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
Using SMS to support drive-to-web strategies
Daily SMS Reminders Can Help Improve Health
Before the winter cold and flu season hits I decided to do what I can to get healthy and stay healthy. Last week I began a 21 day cleanse that involves eating lots of fruits and vegetables as well as taking supplements. A lot of supplements. So many that I really have trouble keeping track. But luckily the company that makes the cleanse I'm using offers support via SMS reminders.
“Many parents would like school reports on their children’s performance texted” a survey says.
Essential SMS Marketing Ideas for Toy Retailers
Travel Agencies Love SMS Messaging
For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.