How do you measure SMS Marketing?
This is a question that is getting a lot of attention at the moment due to the sudden realisation from businesses of all sizes that SMS Marketing should be playing a role in their overall strategy.
Many are expecting the same level of reporting as channels such as Email Marketing wanting to see a break down of open rates, click through rates and a list of hot prospects – unfortunately the technology simply isn’t there yet, and there is no evidence to suggest it ever will be, with little change in the way SMS works since its conception.
The issue with the analytics is more down to a lack of understanding by the user than the technology itself, and the experienced mobile marketer will tell you as much.
The following points all require consideration when in the planning stage of your campaign so your results can subsequently be measured…
-
Planning: A comprehensive mobile strategy is an absolute must, running a one-off venture will tell you little about its success with nothing to compare it with. Having a strategy running its course over months or years will show its success over time.
-
Goal Setting: Having a clearly defined goal is a must, if you don’t know what you’re aiming for how will you know when you achieve it. Whether it is phone calls, visitors, leads, sign-ups, replies or something else you need to pick a variable and measure it.
-
Overall Strategy: SMS works best when incorporated into your overall strategy supported by various other channels. The biggest mistake hopeful mobile marketeers make is implementing SMS on its own – combining it with Email Marketing, Telemarketing, Social Networking or Offline Advertising will increase its success noticeably.
-
Analysis: If you have done everything you should in preparation of your campaign you should have the data you require to be able to analyse and move forward.
-
Refine: It is then crucial that you take what you have learnt from your initial campaign and implement it to improve its success. Try combinations of channels and messages to find what works best for your business.
To find out more take a look at our beginners Guide to Mobile Marketing.
For more information or to launch your own campaign call us on 0800 954 5305 or email helpdesk@fastsms.co.uk
Related Articles
How SMS Marketing Can Drive Profits in Used Car Dealerships
When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.
It was a great 2015 at fastsms : Review and highlights
Fastsms Business SMS Guide
SMS Marketing for Delivery-Centred Businesses
If you run a delivery-based business, you'll know that communication with your customer is key. Whether it's keeping them informed about their delivery's status and expected arrival time, or tempting them with discounts and offers on future orders, there are plenty of reasons to keep in touch. But a key communications challenge in the digital age is choosing the appropriate channel to use to get your message across. Forms of marketing like emails and phone calls are still forces to be reckoned with, but the success of many communications from delivery-based businesses rely on near-instantaneous reading. That's where SMS marketing comes in.
SMS on Mac : The Answer is Yes
12 Reasons Mobile Messaging is “A Beautiful Thing”
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
6 SMS Mаrkеtіng Trends tо Lооk fоr This Autumn
Why SMS Messaging is the Future of Marketing…
Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...
SMS Marketing for Your Takeaway Food Business
SMS marketing is one of the best and most versatile marketing methods you can use for your business. In the fast food and takeaway industry, using business text messaging is a great way to get right to your customers at the most important times. Hundreds of food delivery businesses are already using an SMS provider in the UK to target their key audience in a specific geographical area and, more importantly, increase sales in quiet periods.