Fastsms Use Case: Service Managers
This use case relates to how SMS messaging can help a car dealership’s Service Managers. It’s an example that most of us can relate to but many of the benefits described would apply to other “servicing” operations, such as domestic appliances, air conditioning, plant and machinery and much more. If you want to talk through how your service managers might benefit get in touch.
When providing customer service how communication is carried out is key, it needs to be non-intrusive, practical and most of all effective. Studies have shown that with emails being ignored and phone calls often seen as an annoyance, receiving a text message is rapidly becoming the preferred method of contact. This is supported by the fact that now over 80% of adults own a mobile phone, the message gets right into their hand, its direct, concise and they can read it in a couple of seconds without breaking their stride.
When you apply these characteristics to a car dealership’s service manager, some of the most popular uses are as follows…
Reminders – Texting customers to let them know when their next MOT or service is due, securing their custom
Fault Reports – In the case of a recall campaign, customers can be segregated and contacted immediately with warnings and instructions saving time and money
Customer Alerts – When a customers car is ready for pick up or there has been a delay, a quick text to let them know will do wonders for customer relations
With a little imagination the uses here can be applied to everything from dog groomers, to solicitors to children’s nurseries – in fact anything time bound where customer satisfaction is paramount. All of this can be managed through the Fastsms system, NetMessenger – to find out how to improve your communication and increase customer loyalty grab us on chat or give us a call on 0800 954 5305 and we’ll talk you through your options.
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.
Have you ever found yourself rolling your eyes as you typed the same text into yet another SMS message? Businesses and organisations often send out the same messages at different times to different people. Things like appointment confirmations, a thank you for purchases made, information on a product or link to a web resource.
SMS messaging is one of the most cost-effective forms of marketing available. Like any marketing, though, it is vital to plan your campaign effectively to ensure maximum success. So let's look at a few basic principles that will help you make the most of your online SMS marketing.
Marketing for gyms and leisure centres is unlike marketing within many other industries. It's not enough to simply gain a customer and expect to keep them indefinitely. It's important to make every attempt to keep that customer dedicated and interested in achieving their fitness goals to avoid lapsed memberships and cancellations. It's in every gym's best interest to have a loyal customer base that feels supported and encouraged to attend the gym regularly. Failure to do so can result in members who feel it is a waste of money to pay for a membership that they don't use often enough. That's where SMS marketing can make a big difference.