Double Conversion Rates with SMS Marketing
Email marketing is a great way to reach out to your customers. But as good as it is, the open rates, click rates, and conversion rates are low. Average open rates are normally less than 20%, click rates vary between 3-10% on average across all industries. And as we receive ever more unrequested emails these figures reduce year on year.
SMS marketing statistics are much better. Open rates average above 90% and click through rates average over 30% according to InternetRetailer.com
But what about conversion rates? That would be the final action you want your prospects to take such as buy something or sign up for a newsletter subscription after they click the link in the email or text message.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Here’s an example. You have 1,000 people on your list and you run a campaign on email and SMS. Here are your likely results based on industry averages:
|Type of Campaign||Number of Opens||Number of Clicks|
It’s easy to see what makes the ROI of SMS marketing so good. With SMS you’d get 45 times as many clicks. And it increases conversions as well. Why? People who opt in to SMS campaigns are generally loyal, want to hear from you, want to buy from you (give them the deal!). Email, on the other hand, is much more casual. People don’t have much resistance to handing over their email address. They may sign up to a list and then never look at the emails they get. But their mobile number is a closely guarded, personal secret they only give out to those they trust.
Doubled conversion rates, easy to use SMS services, customer loyalty and engagement. What could be better than SMS marketing? So what are you waiting for? Sign up for FREE account, get some free message credits to check it out, speak to our account managers for hints and advice and off you go. Want to learn a bit more first? Take a look at our free Guide to Mobile Marketing.
One of the greatest advantages of SMS marketing is the ability to be personal. This gives the opportunity to engage customers based on any number of actions such as purchases and registrations. Some people call this kind of marketing "just-in-time" which describes the concept really well.
Brits feel “bombarded” by too many messages from brands on mobile. Does that mean SMS marketing doesn’t work anymore? Actually no, it just means most brands are probably doing it wrong. Find out why UK consumers feel that way and how your brand should be using SMS marketing the right way.
Is it a good idea to cram more information into your precious 160 characters by using "txtspk" acronyms and abbreviations? Yes and no! It depends on the audience and the message. In this post you can pick up some insights into this question and join us in dissecting a real life example.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?