API (Application Programming Interface): What is it?
An application programming interface (API) is an interface implemented by a software program to enable interaction with other software, much in the same way that a user interface facilitates interaction between humans and computers.
APIs are implemented by applications, libraries and operating systems to determine the vocabulary and calling conventions the programmer should employ to use their services. It may include specifications for routines, data structures, object classes and protocols used to communicate between the consumer and implementer of the API.
We offer access to our API with all our accounts, this is available using the following programming protocols; HTTP, SMTP, FTP/SCP and XML. Supporting documentation with sample scripting for PHP, ASP.net and XML is also provided.
For those who don’t already have an account with us we offer a special Free Developer Pilot Programme for developers looking to add SMS functionality into their software – all you have to do is provide us with some basic information and we’ll give you everything you need to get set up for free – click here for more information.
We are always trying to help our users understand all that they can about FASTSMS and SMS in general so that they can get the most out of their account. Visit our extensive Information Section for more guides and learning resources.
If you have any questions give us a call on 0800 954 5305 or email firstname.lastname@example.org
Have you ever found yourself rolling your eyes as you typed the same text into yet another SMS message? Businesses and organisations often send out the same messages at different times to different people. Things like appointment confirmations, a thank you for purchases made, information on a product or link to a web resource.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
Any UK business that collects, stores and uses other people’s personal data for purposes such as marketing and selling is subject to the rules of the Data Protection Act, and those using SMS marketing are no exception. Having a basic understanding of the DPA legislation and its main requirements is useful to maintain best practice in direct marketing such as SMS marketing and also helps to uphold your hard won customer trust - as well as avoid the potentially costly consequences of falling foul of the law. Read this article to learn how to avoid the simple pitfalls and get your SMS marketing campaign off to the right start.