The FASTSMS Jargon Bustong A-X
Ever confused by some of the technical terms thrown about while reading some articles or blogs about SMS Text Messaging, well then you’ve come to the right place.
Our jargon busting SMS Glossary covers everything from API (Application Programming Interface) to XML (Extensible Mark-up Language) – and if we ever come across something beginning with Y or Z that needs explaining we vow to include that too!
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The Truth About SMS Opt Out Rates
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
What’s in a Keyword? Three Rules to Using Keywords in SMS Marketing
Keywords are single words that can be used within two way SMS marketing campaigns. They can be used in conjunction with SMS shortcodes or with Virtual Mobile Numbers. Learn three basic rules for the use of SMS keywords that will increase click-through rates and conversions.
The Difference Between Email and SMS Autoresponders: Part 1
While you may be familiar with email autoresponders (especially if you’re in marketing) you may or may not know you can set up a similar function with SMS messaging. In concept, it works the same way. But there are some differences in how they are used which I’ll cover here.
Mobile Marketing Campaign: Simple Vote
3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it's personal. It can feel like a one on one communication or even conversation. But it's also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even "one to many" communication feels like "one to one" to the receiver.
SMS Marketing Techniques for Copywriting Agencies
Discount Coupons and Vouchers: A Business SMS Use Case
5 Facts Your Business Should Know About A2P SMS Messaging
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
