Mobile Marketing 5 times more effective than online, study says.
A recent study by digital marketing research firm InsightExpress has concluded that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
“The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media types and verticals to the effect of online advertising, and these findings continue to show the power of mobile as an advertising channel.” (Dan Butcher, Mobile Marketer)
To read the full article at Mobile Marketer follow this link. (This will take you away from the FASTSMS Blog)
The study has reinforced the power of SMS as a marketing tool highlighting its effectiveness at increasing upper level purchase funnel metrics such as awareness measures.
“SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.”
Findings such as these really do support the notion that mobile, particularly SMS, will be around for a long time to come and that businesses looking to capitalise on all the marketing channels available to them should get a handle on it sooner rather than later or risk being left behind at the curve.
To find out more, our Mobile Marketing Guide is a good place to start.
If you would like a free consultation on how you could be using SMS within your business call us on 0800 954 5305, email helpdesk@fastsms.co.uk or grab us on live chat.
Related Articles
5 Facts Your Business Should Know About A2P SMS Messaging
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
The Biggest Lie in SMS Marketing
Have you seen articles telling you SMS marketing can’t be used to acquire new customers? Or that it isn’t a good way to so? Don’t believe them. You just have to know how to use SMS to get new people to sign up for your list. Read on to find out how.
An SMS Service Built Around You
Why you want to keep your SMS marketing database clean
Death of SMS? Premature indeed.
How to Make the Most of Christmas with SMS Marketing
Become a FASTSMS Affiliate and get cash rewards
5 Ways the Travel Industry can Make Use of SMS Marketing
In order to appeal to new customers and interact with existing ones, businesses are always looking for new marketing methods. Whilst many companies are using traditional and online marketing techniques, these aren’t always effective. Email filtering, for example, means that many recipients may not even be aware that they’ve received contact from your company. As many email hosts provide in-built spam filters, it’s easy for email marketing content to be overlooked or ignored completely. SMS marketing, however, overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your company emails, SMS messages aren’t filtered in the same way. The delivery rate is, therefore, far higher for SMS messages in comparison to marketing emails.