Two way messaging: Is it essential?
When we consider the importance of two way online text messaging it is best to remember that SMS is a communication tool, just as a phone, email client or online chat facility. Now imagine receiving an email you couldn’t reply to, or worse, a phone call where you couldn’t respond – it just wouldn’t work!
As text messages can be used as a method of one way communication, sometimes people think its natural to treat it as such – but think about the person on the receiving end. A Fastsms Virtual Mobile Number enables this essential, but often overlooked, send/receive opportunity.
With Fastsms your number is yours, and yours alone – it is not a 5 digit shortcode filtered through keywords. Any replies you get come straight back to you, so you receive them as quickly as you would do as if to a phone.
A great way to add another level to your employee and customer communications is to advertise your number as a contact option, helping you keep in touch through an individual’s preferred medium.
Many SMS providers will tell you how important two way messaging is and then charge you the earth for the privilege when the cost to them is actually very small…
A Fastsms Virtual Mobile Number is just £99 a year, a tenth of the price of some of our competitors – in fact, we think they are so essential that if you buy 5,000 credits we’ll give you one for FREE…
To find out more about communications solutions from Fastsms including Virtual Mobile Numbers click here or call us on 0800 954 5305 for a FREE demonstration.
Related Articles
Using Keywords with VMNs and Shortcodes (Part 2)
Whether you have a VMN or a shortcode, you probably want to use keywords for your SMS marketing. In Part 2 of this series you’ll find out how to pick keywords and what can happen if you don’t follow those general guidelines.
Using Text Messaging to Effect Social Change
How SMS Marketing Can Revolutionise Your Beauty Business
There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.
Car Buyers are Turning to Mobile – and They Want Car Dealerships to Text Them!
Car dealerships are always looking to find new ways to market their inventory. Online marketing has become standard and some use social media. A recent study in US wanted to see if car buyers were actually using social media in the buying process or not.
What’s in a Keyword? Three Rules to Using Keywords in SMS Marketing
Keywords are single words that can be used within two way SMS marketing campaigns. They can be used in conjunction with SMS shortcodes or with Virtual Mobile Numbers. Learn three basic rules for the use of SMS keywords that will increase click-through rates and conversions.
Why You Need a Blacklist and What It Can Teach You
One of the major metrics in SMS marketing is how many people opt in to receive your messages. But there’s a flip side to that metric: how many people opt out. In the ideal world, no one would ever leave your list and instead continue to make purchases or support your organisation for as long as you decide to message them.
How a Text Marketer can Learn Valuable Lessons from Long-Form Copywriters
In terms of storytelling, SMS text messaging is probably as far removed from long-form, direct-action copywriting as you could be. However, the SMS marketing writer can still learn a lot of lessons here with regard to overall approach, content and composition.
6 SMS Marketing Ideas for Your Restaurant
The EU-US Privacy Shield has been struck down: what are the implications for EU companies using US software?
Do Your SMS Marketing Messages Sound Spammy?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.