Two way messaging: Is it essential?
When we consider the importance of two way online text messaging it is best to remember that SMS is a communication tool, just as a phone, email client or online chat facility. Now imagine receiving an email you couldn’t reply to, or worse, a phone call where you couldn’t respond – it just wouldn’t work!
As text messages can be used as a method of one way communication, sometimes people think its natural to treat it as such – but think about the person on the receiving end. A Fastsms Virtual Mobile Number enables this essential, but often overlooked, send/receive opportunity.
With Fastsms your number is yours, and yours alone – it is not a 5 digit shortcode filtered through keywords. Any replies you get come straight back to you, so you receive them as quickly as you would do as if to a phone.
A great way to add another level to your employee and customer communications is to advertise your number as a contact option, helping you keep in touch through an individual’s preferred medium.
Many SMS providers will tell you how important two way messaging is and then charge you the earth for the privilege when the cost to them is actually very small…
A Fastsms Virtual Mobile Number is just £99 a year, a tenth of the price of some of our competitors – in fact, we think they are so essential that if you buy 5,000 credits we’ll give you one for FREE…
To find out more about communications solutions from Fastsms including Virtual Mobile Numbers click here or call us on 0800 954 5305 for a FREE demonstration.
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
SMS marketing is a great addition to your business and overall marketing efforts. It can be daunting to get going, however, and the 160 character limit (or 456 characters if using fastsms) leaves a lot of people wondering exactly what they should say. To help you out, we've compiled 21 ready-to-send business text messaging alerts.
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You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what's needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.