E-commerce businesses have a huge problem. Consumers fill up their shopping carts, then rudely abandon them before completing a purchase. Of course, they don't mean to be rude, they have their reasons for leaving a full cart behind. But what if it were possible to get some of those sales back?
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Webinars have become a standard form of lead generation marketing. The numbers vary by study, but generally agree that over 60% of marketers use webinars. One thing that's true for all of them is: not everyone that registers will attend. On average about 40-50% of registrants will actually show up. How can SMS help?
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It used to be you could skip a lecture or sleep late at university. But using the excuse you forgot about a session is about to become less believable than it already was. And it's all down to the ways educational institutions are using new technology to engage with students, mainly SMS.
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Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.
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When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.
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