For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.
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If there's one industry that's often assumed to be cold and impersonal, it's the financial industry. It's all about numbers and money, not about the people who have accounts, or need help with enquiries. The reputation may or may not be deserved, but there is a way to combat it: by making customers, investors, or clients feel like you care.
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Before the winter cold and flu season hits I decided to do what I can to get healthy and stay healthy. Last week I began a 21 day cleanse that involves eating lots of fruits and vegetables as well as taking supplements. A lot of supplements. So many that I really have trouble keeping track. But luckily the company that makes the cleanse I'm using offers support via SMS reminders.
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SMS messaging is a terrific way of keeping in touch with employees. Confirm work schedules, notify employees of payroll transfers, chase deadlines and more. What's really great is that the employees themselves really want employers to communicate the way.
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People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
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