3 Reasons Your Customers Want You to Use SMS Messaging
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we’re looking at the same topic, just from the consumer’s point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn’t email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?
The resounding answer to that last question is YES! But, again, it’s nice to have some facts to back up such a statement. Read on to see the proof from various sources, all showing your customers want you to text them.
People want to get offers via SMS
In an article on Digital Marketing Magazine, I found a that 75% of people would like to receive offers via SMS. What’s more is that around 80% of them haven’t ever received SMS marketing offers or messages from their favourite brands. Eighty percent! That’s a huge market just waiting for someone to fill. So if you aren’t sending messages to your customer list, you need to start right away. Your customers are waiting for it, and at the moment they aren’t overwhelmed with so many messages that they’ll miss yours (like an email). In fact, they’ll jump to read it, and reply if they have the option, just like we all do when that notification noise goes off.
SMS messaging puts your business in a positive light
So people want your messages, but what do they generally think about companies that send messages? Is it positive or negative? Thanks to a report by Harris we know the answer to that question. They found that 77% of younger generations (18-34) will have a “positive perception” of a company that uses SMS messaging. That’s not too surprising given the age group. But on average, over all age groups, 64% see companies that use texting in a positive light. That’s a whole lotta people. It’s interesting to see that in the study, 41% of people say a company that uses text messaging “understands their time is important”. And 40% say “the company is progressive.” Using SMS messaging helps your customers feel you appreciate their needs and that you are on the forefront of the trend. How awesome – and simple – is that?
Customers prefer SMS messaging over other channels
Consumers today are pretty spoiled. They’re used to getting information quickly on the web and don’t want to waste time. The Direct Marketing Association says that 44% of consumers prefer getting product details and other marketing messages via text message. They don’t want phone calls, emails, or in store visits. A quick and simple text will do, thank you. The truth is a text message with a direct link to a product, or a message with a coupon code in it, is much easier than sifting through emails or answering the phone to talk with a salesperson. People put a high value on convenience and it doesn’t get more convenient than a text message.
The bottom line is consumers want to communicate with businesses via text message. There’s a famous saying that “the customer is always right.” Well, in this case they are right, but it’s also right for your business too. If you want to know why, read my last blog. If you still have questions or are unsure, click on our Live Chat icon and we’ll be happy to answer all your questions!
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.
SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.
SMS marketing is one of the most popular forms of communication when it comes to efficient, cost effective customer contact. SMS marketing allows businesses to connect directly with their customers and customers the opportunity to contact your business at a time that suits them. Across several sectors including hospitality, leisure, and retail to name but a few, businesses are making improvements to their customer experience offering through effective SMS marketing. Here we've listed out some of the key ways SMS marketing can help to improve your customer experience offering.
People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
When it comes to small to medium sized businesses, however, a lot of companies believe that they don't have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.