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SMS Marketing Blog

News, tips & advice from FastSMS

The retail sector is an extremely competitive industry, with huge established organisations improving and building every day, and eager exciting new start-ups cropping up all the time – competition is fierce. With competition being so fierce, retailers are always looking for ways to build and develop their business, and ultimately get ahead of their competition. Obviously there are various ways to do this from a retail avenue, new and better products, lower prices, improved delivery options, nicer brand design and improved faster website.  However, something that can really make the difference and have a massive impact to any and every business, is the customer experience. Customer experience really is the hot topic in business this year, as customer expectations have grown and excellent customer service and experience has become more regularly expected to be provided by any business. Word of mouth has always been one of the most powerful ways to market a business, by having...

There is a very common misconception that SMS is all about selling and sales. To which there is no denying that selling through SMS can be very powerful, with its immense open rates of 98%, and it’s ability to be able to mass send out a campaign containing a URL link to a website or specific product, can yield fantastic results that no other channel can. However SMS is helping businesses in many more ways than just getting in those sales. Any and every business can use SMS to help grow and improve their business, depending on the sector or what their issue or problem is that needs to be solves, SMS can be the answer. Whether that be helping with internal communication or improving customer service, SMS really can do it all. Business SMS - Different ways to use SMS to help your business Improving your customer service Customer service is imperative to any...

There are thousands of hugely impressive success stories around how SMS has improved and helped businesses externally, increasing sales and improving customer experience. But SMS can not only help you externally in communicating with your customers, it can also help your business internally. With mobile workforces, home working and flexible part time staffing, staff and employee communication can be a little tricky, especially when your staff numbers are high and you need instant communication. This is exactly where SMS can help, effective, easy and instant, SMS is transforming internal business communications. How SMS can improve staff communication  Emergency updates Sometimes disasters strike, and certain things are left completely out of your hands, adverse weather conditions, electricity or internet issues are just a few things that might make your office unusable for staff.  A simple message to all your employees outlining the problem and letting them know about other arrangements or to work from home, easy,...

There are lots of different ways businesses are using SMS to further their business, and transactional SMS is just one of those ways - but what exactly is transactional SMS? Transactional SMS is a term that relates to SMS messages that are sent to customers after they have completed an action, they are often automatically sent in direct relation to that customer. With the automation of these messages, they are helping businesses with not only their workload, but also improving their customer experiences. Your workforce is then not having to be available 24/7 and carry out mundane updates/tasks, and your customers are getting personalised information delivered to them instantly.  In a world when the majority of customers are now wanting self-serve options, and demanding excellent customer service, we are seeing more and more transactional SMS messages being implemented and sent. Types of transactional SMS messages  SMS confirmations Communication is such an important part of any relationship,...

2018 was a huge, amazing year here at FastSMS. We welcomed lots of new staff to our already fantastic team, and we were purchased by the European communication giants, Commify. Our new owners are experts and specialists in business communications, meaning we have the perfect team and support to help us build, develop and improve FastSMS. 2019 looks to be even bigger, better and more exciting! We have lots of new and exciting projects in the pipeline for the year, from new tools, features and services all to make your business communications experience even better. The power and might of the mobile is only continuing to grow, with industry experts saying yet again ‘This is the year of the mobile’ and businesses investing more time into getting their customers’ mobile experience right.   There is also lots of talk from businesses and thought leaders around customer experience, and how mobile can help improve this,...