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SMS Marketing Blog

News, tips & advice from FastSMS

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...

Businesses are regularly saying that SMS marketing is the most effective marketing channel around today. Massive open rates, huge response rates and plenty of click throughs. It’s simply a fact that SMS marketing is incredibly effective.  The mobile phone is such a huge part of modern day life, not only helping to keep us entertained throughout the day, but also helping us through our everyday tasks. Making payments, checking your bank balance, watching films, listening to music, responding to emails etc. etc. Have all become the norm with our mobile phones, so it’s no wonder that mobile marketing is pretty much untouchable when it comes to open rates. Mobile marketing can also be used for all types of business to customer communications. Sales and marketing offers, notifications and appointment reminders, customer service and just any general news or updates. However knowing where to start within any marketing venture can be a little tricky...

We are always looking for ways to improve our business, whether that be internally or externally. Office improvements, processes, communication, marketing, customer support or sales - it’s important for any business not to stand still. One thing businesses are always trying to improve on is of course sales. Sales. Sales. Sales. The more the merrier and the bigger the better. And this usually lands on the heads of the sales guys or the marketing team.  Within marketing, marketeers are always looking for new ways to get ahead of their competition or ways to improve their current marketing exploits. Higher open rates. More responses. More click throughs. More sales. We all know mobile marketing is the perfect way for any business to communicate with it’s customers, whether that be appointment reminders, customer support, delivery information or generating more sales.  75% of people would like offers sent to them via SMS Source: Digital Marketing Magazine So we thought...

Sadly there was no Murray on the player list when Wimbledon officially opened earlier this week, but nonetheless the tournament of all tennis tournaments is still guaranteed to impress. With a little creativity, national and international sports events such as Wimbledon can offer fantastic SMS marketing opportunities. In this article, we explore how to make the most of Wimbledon in your SMS marketing.

There has been more build up and anticipation to GDPR than the football World Cup! Months and months of GDPR posts filled with thoughts and opinions have swarmed our news feeds and email inboxes. Warnings and potential astronomical fine figures have initial around left right and centre… And here we are several weeks after GDPR and all is calm and well! The unfortunate truth is, there were many individuals and businesses that seen GDPR as a money maker, and were scaremongering perfectly legitimate people and businesses into making rash decisions about their marketing, when in fact they were perfectly fine and GDPR compliant already. GDPR was not aimed at the perfectly legitimate and honest businesses that use their customer data and information responsibly, and have done for years. The GDPR rules are just an update to the existing data protection laws that many UK businesses already comply with.  GDPR was aimed at the...