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SMS Marketing Blog

News, tips & advice from FastSMS

Short codes and virtual mobile numbers are fantastic features that can help take your SMS customer communication to the next level. Both allow your customers to text and communicate with you but in different ways. Virtual Mobile Numbers A virtual mobile number or long code, is an 11 digit virtual mobile number that allows customers to reply to your text messages and also allows them to text and engage with you. This means that you can have two way conversations with your customers through text message. Great for customer support or allowing customers to reply to appointment reminders to confirm, cancel or change the date and time. An easy, quick and convenient way for customers to have conversations with your business. You can also promote this virtual number across your website and business material letting customers know that they can text you at any time. Short codes A short code is a specific chosen word by...

Every business can use SMS to enhance their business, and they have been doing exactly that for the past couple of decades, finding new and innovative ways to harness the power of business SMS. However one sector in particular that is now really getting onboard with business SMS, is the financial sector. We are now not only getting more familiar with an SMS business experience, but we are starting to expect it. The convenience, speed and familiarity of SMS, means that it is fast becoming customers preferred choice of communicating. Nothing represents this more, than the adoption of this communication method by the financial services sector. When it comes to our money and more serious matters, we are rightly more cautious. But SMS is enabling the financial sector to engage with its customers in a secure digital environment that benefits all parties. Paper based communication can be expensive and ineffective, where with the...

Businesses often get lost in the race to try and get new customers, spending massive amounts of money and resources on beating their competition into getting as many leads as possible. In fact, 44% of companies have a greater focus on customer acquisition, compared to only 18% that focus on customer retention (Source: SmartInsights). Which leads to our first however, did you know it costs five times as much to attract a new customer, than to keep and existing one? (Source: Econsultancy)  New customers are great, but businesses can be blinded by them, and start to neglect their existing customers, when actually, customer retention is imperative to any and every business for it to be able to build and grow. Harvard Business School research suggests, that by increasing your retention rates by just 5%, you will increase your profits by 25%.  So by focusing on customer retention you can actually accelerate your business...

The sun is shining and the spirits are high, we can almost taste the Summer season as Spring is now shining in all its beautiful glory.  To add an even bigger spring in your step, we thought we would run a quick Flash Sale to finish off the month of March. So whether you have a pressing campaign to send or want to stock up on some free credits – now is the time to purchase some more credits. Our Flash Sale SMS Offer Any purchase over 1,000 credits will receive an extra 10% free SMS credits! The offer can be used multiple times but cannot be used with any existing offer or discount SMS credit price.  Our offer ends on the 31st March, so make sure you take full advantage of our free credits offer. Business SMS is now being used in more ways than ever, with its incredible open rate of 98%, it...

There is always more than meets the eye when it comes to business SMS, it seems every day there are new and innovative ways that businesses are harnessing the power of the mobile phone for the good of their business.  The mobile phone has become such an integral part of our everyday lives, it is now our much-preferred method of contact. So businesses are now trying to find ways to enhance their own mobile explorations, finding that business SMS can answer many of their business needs and requirements, whilst also improving on their existing methods, whether that be through cost, efficiency or effectiveness.   Virtual Mobile Numbers Virtual mobile numbers are nothing new but are a fantastic feature of business SMS. Letting your business have its own unique virtual mobile number, which allows your customers to not only reply to your text messages, but also text you. This means you can have a text conversation...