Will you be sending your New Year’s Eve texts to a sink?
One of the amazing things about SMS messaging is the ability to reach out and send messages to those we care about instantaneously: birthday wishes, get well soons, Merry Christmases, and of course Happy New Years!
But there’s something special about New Year’s wishes. After you’ve had your traditional kiss and hug as the bell tolls, you grab your mobile and send your “Happy New Year!” text to everyone you care about who’s not at the party. Millions of people (literally) are doing the same thing at the same time.
What happens to all those messages? Well, imagine a sink, and that all those messages are water flowing into the sink. Normally the water (messages) just runs down the drain (the connection to the network) and out to the pipes. But when the drain is clogged, or when the sink is full before you open the drain, the water goes out very slowly.
So in this analogy, all those New Year’s messages fill up the sink faster than they can drain out. In actuality, the messages are being sent to the network providers faster than they can process and send them on to the recipients. The networks have limited bandwidth to send the messages and they easily get overwhelmed at midnight when those millions of messages go out. It could take hours for your message to be delivered. That turns your message from a happy sentiment into an annoying wakeup call when your friend’s mobiles start dinging or vibrating after they’ve gone to sleep in the wee hours of the morning.
One way to avoid this overcrowded situation is to use fastsms to send your New Year’s messages. You can schedule them ahead of time or send them at midnight using any of our solutions and they will still get delivered as they normally would – in less than 10 seconds. It isn’t magic though. Our service by-passes the network providers processing, and delivers your message directly to the SMS gateways. These direct connections are like removing the sink entirely and just feeding the messages right into the drain – but into a drain that is much bigger than the one attached to the sink.
If you aren’t yet using fastsms as your SMS service provider, you still have time to sign up before the parties begin. It takes less than 1 minute and just three simple steps to create your free account. Why not get started now and enjoy the party on New Year’s Eve?
Related Articles
Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
Advice and Predictions for the Future of SMS Messaging in 2017
SMS messaging took off in 2016. And that’s saying something for a technology that’s been around twenty-five years. Come take a look at the past year and see what we think 2017 will bring to the industry and how you can use it in your business.
Always Follow Through on Your SMS Marketing Promises
The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...
How to Use SMS and The Olympics to Boost Business
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.
Increase Conversion in Your SMS Marketing by Doing This One Thing
Good copywriting is something marketers understand. But it's easy to forget the basic principles when running SMS marketing campaigns. You only have 160 characters after all (or 453 characters if you're using fastsms). While there are many elements to successful copywriting, there's one element that is often either overlooked or over-used. What is it? Urgency.
5 common SMS marketing mistakes
What Makes a Great Call to Action in an SMS Message?
Marketing messages, whether in print or electronic have many parts to them. In the beginning there’s the hook that entices someone to continue reading, and near the end is the call to action. That’s where you make it clear what you want someone to do after reading the message. There are many parts in between these two, but these are, arguably, the two most important.
3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
Getting a Reply: Should You Choose a VMN or Shortcode? Part 1
Part 1 of a 2 part article comparing Virtual Mobile Numbers (VMNs) and SMS Shortcodes as means of receiving inbound SMS messages. The first part focuses on how VMNs work, what they are typically used for and what they cost. Part 2 follows with details of SMS Shortcodes.
