Will you be sending your New Year’s Eve texts to a sink?
One of the amazing things about SMS messaging is the ability to reach out and send messages to those we care about instantaneously: birthday wishes, get well soons, Merry Christmases, and of course Happy New Years!
But there’s something special about New Year’s wishes. After you’ve had your traditional kiss and hug as the bell tolls, you grab your mobile and send your “Happy New Year!” text to everyone you care about who’s not at the party. Millions of people (literally) are doing the same thing at the same time.
What happens to all those messages? Well, imagine a sink, and that all those messages are water flowing into the sink. Normally the water (messages) just runs down the drain (the connection to the network) and out to the pipes. But when the drain is clogged, or when the sink is full before you open the drain, the water goes out very slowly.
So in this analogy, all those New Year’s messages fill up the sink faster than they can drain out. In actuality, the messages are being sent to the network providers faster than they can process and send them on to the recipients. The networks have limited bandwidth to send the messages and they easily get overwhelmed at midnight when those millions of messages go out. It could take hours for your message to be delivered. That turns your message from a happy sentiment into an annoying wakeup call when your friend’s mobiles start dinging or vibrating after they’ve gone to sleep in the wee hours of the morning.
One way to avoid this overcrowded situation is to use fastsms to send your New Year’s messages. You can schedule them ahead of time or send them at midnight using any of our solutions and they will still get delivered as they normally would – in less than 10 seconds. It isn’t magic though. Our service by-passes the network providers processing, and delivers your message directly to the SMS gateways. These direct connections are like removing the sink entirely and just feeding the messages right into the drain – but into a drain that is much bigger than the one attached to the sink.
If you aren’t yet using fastsms as your SMS service provider, you still have time to sign up before the parties begin. It takes less than 1 minute and just three simple steps to create your free account. Why not get started now and enjoy the party on New Year’s Eve?
Related Articles
Double Conversion Rates with SMS Marketing
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
6 Ways to Get Results, and Not Annoy People, with SMS Marketing
Using SMS marketing is one highly effective way to maintain relationships with mobile users, but there's an incredibly fine line between engaging with someone and annoying them to such an extent that they swiftly delete your marketing messages and never want to hear from you again. Here's 6 things to keep in mind to make sure you don't annoy your subscribers.
Should You Tease Your SMS Marketing List?
Teasing is a tried and true marketing technique. But there’s a lot you can learn from some recent examples in the video game industry. In particular, how you can create the same kind of frenzy in your SMS list – but only if you do it right.
SMS Marketing: Don’t Forget About Print!
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
Restaurants Can Turn Every Table into a SMS Marketing Campaign
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
9 Football Phrases to Kick Start Your World Cup SMS Marketing Campaign
SMS Marketing – Should You Buy a List?
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
Email and SMS Marketing are a Perfect Pair
Businesses with limited staff or budgets might ask themselves whether they should use email or SMS marketing. Both are relatively low cost. Both offer the ability to reach many people at the same time, yet provide personal interaction. Both have a long history of being used for marketing.
Why Your SME Needs a Shared Shortcode
We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here's why.
The Truth About SMS Opt Out Rates
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.