Mobile Marketing Campaign: Subscription Manager
A subscription manager campaign is one of those that really does have a lot of subtle potentials, some that are not always directly attributable to an incoming revenue – a marketing nightmare, how do you justify something when you can’t place upon it a definite return on investment.
By showing you how a subscription manager campaign might be used we should be able to highlight some of the benefits…
Subscription Manager Example: A sports TV channel offers news updates for a range of sports. Viewers text in with the sport(s) they are interested in to receive regular goal flashes, score updates, team news, club announcements etc.
A classic example, and one that is very much in use. It’s great as it can be largely automated, requiring little supervision and you can choose to have it reverse billed, making the cost to you extremely minimal. You also gain invaluable opted-in data for future campaigns for people who are genuinely interested.
Above all of this is the unmeasurable human factor – used correctly a subscription manager campaign can dramatically enhance your other products and user experience ensuring you maintain a loyal and active customer base.
To find out more about subscription manager campaigns and other mobile marketing strategies, grab us using online chat, email email@example.com or call us on 0800 954 5305 to find out what could work best for you. Equally click here for a free account to put us to the test.
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
Ever wonder if a company is as good as it says it is? One of the only ways to know is to read honest reviews from customers. Well, we wanted to know if people loved NetMessenger as much as we do. Turns out, they love us. Read this post to discover why.
All sorts of companies are finding SMS messaging works much better than traditional customer support channels like phone calls and emails. In this post, you’ll see examples of how businesses are keeping their customers happy and seeing great results with SMS.
The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.
Becoming a parent the first time is often overwhelming. To know what to do, we read books, search online, ask our family and friends. But even then it’s easy to suffer from information overload. Wouldn’t it be nice if there was a simple checklist, or specific activities we could be told about on a regular basis via SMS?
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
SMS marketing is one of the best and most versatile marketing methods you can use for your business. In the fast food and takeaway industry, using business text messaging is a great way to get right to your customers at the most important times. Hundreds of food delivery businesses are already using an SMS provider in the UK to target their key audience in a specific geographical area and, more importantly, increase sales in quiet periods.