Fastsms Mobile Marketing Guide
Mobile marketing is probably the fastest growing tool in the marketer’s armoury at the current time. It is quick and easy to implement, inexpensive to set up and operate and works just great for all kinds of companies and organisations.
Because it sends your marketing message straight to someone’s mobile phone it grabs their attention and open rates of up to 98% are common. Compare that to the 22% open rate of email marketing.
This immediacy coupled with the apparent limitation of having to restrict messages to 160 characters makes mobile marketing ideal for delivering very specific calls to action.
- Click to see our special offer
- Show this message at our check out to get 10% off
- Reply YES + your name to 87007 to enter our prize draw
- The possibilities are relatively limitless
Does this sound to be good to be true? Is mobile marketing really that easy?
The answer is yes but…
There are some simple principles you are wise to follow when creating a mobile marketing campaign. They are nothing difficult but you do need to know about them. And this is where the Fastsms Mobile Marketing Guide comes into its own. This document will give you the basics to follow including:
- EU Regulations
- Permissions
- Getting Started
- The Strategy
- The Message
So, if you are considering or investigating the introduction of mobile marketing campaigns in your organisation we would recommend you download the guide, make a list of questions or ideas you’d like to discuss and then either call or email helpdesk@fastsms.co.uk or just grab us on chat. We have literally thousands of users running these campaigns so can save you loads of time by sharing best practice.
Related Articles
How to Use SMS Messaging to Improve Customer Service
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
The Lawn People growing through SMS marketing
Schedule Information: A Business SMS Use Case
Emergency SMS Messages for Vehicle Accidents: A Fastsms API Case Study
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
Email to SMS – is it relevant?
3 Reasons Why SMS Marketing Is Perfect for the Holiday Season
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
How Social Media and SMS Messaging Work Together
Social media platforms pop up so frequently it's hard to keep track. And if you're doing any mobile marketing, it can really create some confusion about what to do and which platform to do it on. This blog isn't about choosing a social platform, but it does address how focusing on social and SMS marketing together - but differently – can lead to greater success in your mobile marketing.
Why a Text Message is Often Better Than an Email or Voice Call
A text message is a very small and condensed piece of communication in contrast to voice messaging or video broadcast. Consequently text messages can get through when network capability is degraded to an extent that makes other options unviable.
Consumers Prefer SMS Over Mobile Apps
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
