Fastsms Mobile Marketing Guide
Mobile marketing is probably the fastest growing tool in the marketer’s armoury at the current time. It is quick and easy to implement, inexpensive to set up and operate and works just great for all kinds of companies and organisations.
Because it sends your marketing message straight to someone’s mobile phone it grabs their attention and open rates of up to 98% are common. Compare that to the 22% open rate of email marketing.
This immediacy coupled with the apparent limitation of having to restrict messages to 160 characters makes mobile marketing ideal for delivering very specific calls to action.
- Click to see our special offer
- Show this message at our check out to get 10% off
- Reply YES + your name to 87007 to enter our prize draw
- The possibilities are relatively limitless
Does this sound to be good to be true? Is mobile marketing really that easy?
The answer is yes but…
There are some simple principles you are wise to follow when creating a mobile marketing campaign. They are nothing difficult but you do need to know about them. And this is where the Fastsms Mobile Marketing Guide comes into its own. This document will give you the basics to follow including:
- EU Regulations
- Permissions
- Getting Started
- The Strategy
- The Message
So, if you are considering or investigating the introduction of mobile marketing campaigns in your organisation we would recommend you download the guide, make a list of questions or ideas you’d like to discuss and then either call or email helpdesk@fastsms.co.uk or just grab us on chat. We have literally thousands of users running these campaigns so can save you loads of time by sharing best practice.
Related Articles
12 Reasons Mobile Messaging is “A Beautiful Thing”
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
How to increase online sales: advice for retailers struggling with store closures
7 Statistics That Show Why You Should be Using SMS Marketing Right Now
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
Proof SMS Messaging Gets Results: Business Growth
Can something as simple as adding SMS messaging propel your business to higher levels than you thought possible? That’s what happened to these two companies. Read the last blog in the Results series to see what happened, and how you can start growing your business too.
Notifications & Reminders: A Business SMS Use Case
Using SMS Messaging to Take Customer Communication to Another Level
When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.
What was the First Smartphone?
So what was the first ever smartphone available? Here we discuss whether it was the Simon from IBM back in 1992 or maybe the Ericsson GS88, or the Nokia 9000 communicator a year earlier. Whichever it's hard to imagine a world without smartphones yet almost as difficult to accept they've been around for 20 - 25 years.
Five Things Every Marketer Needs to Know About SMS
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.