On many websites you can track the progress of your order by signing in if you have an account. Giving customers the option to receive such updates via text is a cheap and easy way to gather mobile information as well as improve brand image.
International Health organisations can now provide support to those travelling abroad by SMS; this is particularly helpful for those travelling for long durations through many countries, such as backpackers.
Many holiday destinations are now publishing a 'Textline' with promotional materials for tourists to text in to asking questions ranging from travel information to directions to places of interest and personal emergencies.
Reservations by SMS while abroad are fast becoming as common as within the UK, with many Networks abolishing roaming charges tourists are becoming more able to use their mobile phones whilst travelling.
In many Hotels around the globe guests can now check in or out by SMS as well as issue instructions such as 'Make‐up room' and even order room service. In return, the hotel gets mobile contacts and can send urgent messages to guests while they are out of the building as well as promotional messages for the hotel bar & restaurant.
