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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Posted on 07/08/2018
In Business SMS, Mobile Marketing

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...

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Posted on 17/07/2018
In Business SMS, Mobile Marketing

We are always looking for ways to improve our business, whether that be internally or externally. Office improvements, processes, communication, marketing, customer support or sales - it’s important for any business not to stand still. One thing businesses are always trying to improve on is of course sales. Sales. Sales. Sales. The more the merrier and the bigger the better. And this usually lands on the heads of the sales guys or the marketing team.  Within marketing, marketeers are always looking for new ways to get ahead of their competition or ways to improve their current marketing exploits. Higher open rates. More responses. More click throughs. More sales. We all know mobile marketing is the perfect way for any business to communicate with it’s customers, whether that be appointment reminders, customer support, delivery information or generating more sales.  75% of people would like offers sent to them via SMS Source: Digital Marketing Magazine So we thought...

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Posted on 27/06/2018
In Business SMS

There has been more build up and anticipation to GDPR than the football World Cup! Months and months of GDPR posts filled with thoughts and opinions have swarmed our news feeds and email inboxes. Warnings and potential astronomical fine figures have initial around left right and centre… And here we are several weeks after GDPR and all is calm and well! The unfortunate truth is, there were many individuals and businesses that seen GDPR as a money maker, and were scaremongering perfectly legitimate people and businesses into making rash decisions about their marketing, when in fact they were perfectly fine and GDPR compliant already. GDPR was not aimed at the perfectly legitimate and honest businesses that use their customer data and information responsibly, and have done for years. The GDPR rules are just an update to the existing data protection laws that many UK businesses already comply with.  GDPR was aimed at the...

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Posted on 26/03/2018
In Business SMS

Times are more turbulent than ever due to worldwide political, social and economic change. In the UK, this general uncertainty is even more pronounced as a result of the unresolved questions surrounding the issue of Brexit and its eventual impact on Britain’s relationship with mainland Europe and indeed beyond. However, there remains a lot to be optimistic about when it comes to British business. So which sectors are worth watching at the moment and how can they benefit from SMS Marketing?

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Posted on 21/02/2018
In Business SMS

In the second instalment of our visual A-Z of SMS Marketing, we follow on from our previous infographic on the topic of API integration with a new infographic that looks more closely at what is bulk messaging. We illustrate the cost effectiveness, explain the meaning of credits and messages, and take a look at the character limits available.  ...

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