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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. And now, SMS.

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The life of an IT administrator or manager is a constant battle with the equipment and software they manage. If an issue isn’t fixed in a reasonable time, there are usually consequences in one form or another. So how can you use SMS alerts to make sure your IT team is always aware of issues and the need to fix them quickly?

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A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger - they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.

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Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.

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