The 3 Biggest Benefits of Using a Shortcode in Your SMS Marketing
Over 92% of people in the UK have mobile phones. SMS marketing is one of the best ways to reach out to them in a personal way. But for your marketing to be a real success, you need to get replies. Using a shortcode with keywords offers many benefits for your marketing. Although there are numerous advantages from using shortcodes let’s just take a look at the top three:
- The shortcode becomes identifiable with your brand. Recognition is important in marketing. When you’re competing for attention among other text messages you’ll want your customers to know the message is from you so they won’t ignore it.
- A shortcode is easy to type. If you want to have people send you messages, they’ll need to reply to your message, or type in your contact number. A short code is a five digit number so it ends up being much easier for people to enter it into their mobile than a traditional 11 digit number.
- Short means easy to remember. To maximise your mobile marketing investment, you’ll want to advertise your mobile campaigns on multiple channels. If people see printed material, or hear your shortcode on the radio, they can remember it well enough to respond to your call to action.
Using shortcodes is easy too. SMS providers usually have a dedicated code. You can rent keywords to use on their shortcode, usually for a small fee. For example, keywords on the fastsms shortcode costs just £25 per month (or just £250 if you rent it for a year).
Larger brands might consider obtaining their own shortcode rather than renting keywords on a shared shortcode. Just be prepared for a long lead time and monthly fees near a thousand pounds per month.
So for most businesses, the combination of shared shortcodes and rented keywords has all the benefits for SMS marketing without the extreme cost of a custom dedicated shortcode. If you want more information on using shortcodes for your business, click on the chat button and our representatives can answer all your questions. Or if you’d rather you can contact us via email or phone. Alternatively take a look at our free Mobile Marketing Guide which offers a wealth of info, tips and advice on SMS matters.
Related Articles
Why SMS Messaging is the Future of Marketing…
Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...
Five Things Every Marketer Needs to Know About SMS
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
5 Key SMS Marketing Statistics
Best Practices for SMS Marketing
In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.
5 Things To Consider Before Launching Your First Text Marketing Campaign
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
Advice and Predictions for the Future of SMS Messaging in 2017
SMS messaging took off in 2016. And that’s saying something for a technology that’s been around twenty-five years. Come take a look at the past year and see what we think 2017 will bring to the industry and how you can use it in your business.
How to use SMS for Highly Targeted Marketing
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
The Second Most Important Rule of SMS Marketing
Text message marketing works because it is short, quick, personal, and immediate. You don't want to annoy the people you're reaching out to. If you're running an opt-in campaign, or a contest, keep the process to as few steps as possible.
SMS Marketing and Shopify – a Perfect Partnership
With its out-of-the-box functionality, powerful designs and endless opportunities for customisation, it is no surprise that Shopify has become one of the most popular platforms for online stores. However, the key to success for any online store is getting customers to visit your website - and SMS Marketing is a simple and highly effective way to do this. Read on to learn how you can take advantage of SMS Marketing to help build your Shopify business and increase your profits.
The Truth About SMS Opt Out Rates
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.