Mobile Marketing Campaign: Direct Response
If you are looking to promote a direct call to action from your advertising or want to receive messages as soon as they are sent, rather than through daily reporting as many other solutions offer then a Direct Response campaign is just for you.
Its as simple as it sounds – you advertise a 5 digit number, with a keyword (or not) and people see it, do what it says and you get your result! To help illustrate this please see two classic examples below…
Call Back Example: A finance company wants customers to request a call from an advisor to discuss loans. In their advertising they state “Text LOAN to 80010 and one of our trained advisors will call you straight back”.
Real-time Feedback Example: A radio station advertises a 5 digit number for listeners to text their views to. The received texts are immediately forwarded to an email address, delivering instantaneous feedback.
There really are a load of applications for this kind of campaign, and you can have yours up and running from as little as £25 a month. Read about shortcodes here.
If this feels like something that you could benefit from call us on 0800 954 5305 and find out how this could work for you. Alternatively email helpdesk@fastsms.co.uk or use the chat button below.
Related Articles
How Housing Associations are Using SMS Messaging
Planning Your SMS Marketing Campaign: Back to Basics
SMS messaging is one of the most cost-effective forms of marketing available. Like any marketing, though, it is vital to plan your campaign effectively to ensure maximum success. So let's look at a few basic principles that will help you make the most of your online SMS marketing.
An A-Z of SMS Marketing: C is for Character Count [Infographic]
Why SMS Marketing is Like Facebook Marketing, But Better
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
5 Winter Phrases for SMS Marketing [Infographic]
3 Tips on Making SMS Messaging an Integrated Part of Your Marketing
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
NS-Mailer – cost effective email marketing from NetSecrets
What Do Honey G, Football Manager and SMS Messaging Have in Common?
One of our newest team members is Jordan, who joined us earlier this year. We asked him to answer some questions so our customers could get to know him better. He manages a variety of sectors so take a few moments and find out how Jordan can help you with SMS messaging.
3 Reasons SMS Messaging is Good For The Environment
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. And now, SMS.