3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it’s personal. It can feel like a one on one communication or even conversation. But it’s also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even “one to many” communication feels like “one to one” to the receiver.
So if you are a school, club, or any organisation really, web based SMS messaging offers many advantages over other forms of communications when you need contact everyone at the same time. Here are the top three:
- SMS messaging saves time. Instead of calling one by one, or even using a calling tree (where each person takes a turn calling the next person on the list until everyone is reached), any number of people in a group, club, or organisation can all receive the message at the same time, within seconds of sending it. If you’re a club cancelling an event, none of your staff needs to spend hours trying to reach everyone by phone. If your school needs to close due to a power outage, a short message letting parents know they need to pick their child up early can be sent to everyone with a mobile. The message is sent quickly without overburdening the staff. And you can see who didn’t receive the message and take other steps.
- Messages are seen immediately.There are other ways to contact people in mass – email, and social media mostly. But those methods aren’t reliable. Emails aren’t always delivered. And people don’t check it all the time. Even if you post on social media right away, not everyone will see the message immediately. Those that check later will likely miss your post because it will be pushed way down below other updates. Statistics show 97% people read their texts within three minutes. Email and social media can’t come close to competing with that.
- It’s simple. Write the short text message once, and send to everyone at the same time. It’s all as simple as sending email. It could even be exactly like sending email if you use a SMS service integrated with your email program, Email to SMS. Otherwise web based SMS services offer a similar easy to use mechanism for selecting a large number of recipients.
When you need to let everyone know, SMS messaging is the way to go. If you would like to discuss how this might work for you please get in touch via the live chat at the bottom right of the page, email us or call us.
Related Articles
A Checklist for Your First SMS Marketing Campaign
This year SMS marketing is predicted to become an even bigger piece of the mobile marketing pie. Businesses of every size will be launching their first ever campaigns. If you’re one of them, take a look at our handy SMS marketing checklist below to help you do it right from the very beginning.
Are Emoji the Next Big Thing in SMS Marketing?
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
The Psychology of SMS Marketing
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
7 Channels for “Free Promotion” of Your Opt In Campaigns
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
How Entertainment Venues Can Use SMS Marketing
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.
How Social Media and SMS Messaging Work Together
Social media platforms pop up so frequently it's hard to keep track. And if you're doing any mobile marketing, it can really create some confusion about what to do and which platform to do it on. This blog isn't about choosing a social platform, but it does address how focusing on social and SMS marketing together - but differently – can lead to greater success in your mobile marketing.
Increase Conversion in Your SMS Marketing by Doing This One Thing
Good copywriting is something marketers understand. But it's easy to forget the basic principles when running SMS marketing campaigns. You only have 160 characters after all (or 453 characters if you're using fastsms). While there are many elements to successful copywriting, there's one element that is often either overlooked or over-used. What is it? Urgency.
Is SMS Marketing Like Social Media?
Is SMS marketing like social media? While there are similarities and both can be considered mobile marketing, the short answer is no. However when using a multi-channel marketing strategy it's important to know when to use a text message and when to use a social media channel.
SMS Marketing and Mobile Wallets
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
SMS Marketing: 10 Things You Shouldn’t Do in Your Marketing Strategy
In order to gain success with SMS marketing, certain strategies need to be put in place. Here are a few top tips on what not to do when marketing your business through SMS messaging.