UK digital advertising spending tops 7.4 billion euros
Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising.
A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.
In an article discussing the study results, eMarketer published its predictions for ad spending through 2018. They predict the UK will share over one third of the €32 billion expected to be spent in 2014. If the eMarketer predictions are correct, the UK will continue to dominate the market with more than double the revenues of the next closest country, Germany, by 2018.
Of particular interest to us in the IAB report was that mobile advertising (all kinds) had the fastest growth. The mobile market sector rose over 128% in a year. It now makes up 11.5% of the total digital spending. The fact that companies are spending that much on advertising is confirmation of how vital our mobiles have become.
The press release on the study didn’t break out the specifics of country spending in the mobile market. But estimates from Ofcom show approximately 92% of the UK population has a mobile phone. I’d feel comfortable speculating the UK is leading in mobile spending as well.
So advertisers are betting that mobile is increasingly the method through which they can reach their audience. We’re excited by all this data and what it means for our customers. Even with all the digital channels available today, SMS is the only way to reach your target market in such a personal fashion. And it’s easier than ever to reach out to new and existing customers with a SMS marketing campaign.
Which channel of digital marketing do you use most? If it isn’t targeting mobile, do you have plans to add mobile into your mix?
Related Articles
A Demonstration on How Not to Build Your SMS List
Over the last month or so I've signed up for quite a lot of webinars. I'm always trying to learn more about technology, marketing, best practices – you get the idea. So I've been excited to see many organisations offering SMS reminders for webinars. But there is one experience I had with an SMS reminder for a webinar that I simply had to share.
Don’t Worry, SMS Messaging is Still Perfect for Marketing
Brits feel “bombarded” by too many messages from brands on mobile. Does that mean SMS marketing doesn’t work anymore? Actually no, it just means most brands are probably doing it wrong. Find out why UK consumers feel that way and how your brand should be using SMS marketing the right way.
What Your Customers Want From SMS Marketing
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Our 10 Best SMS Mobile Marketing Blog Posts
Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.
How to use SMS for Highly Targeted Marketing
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
12 Reasons Mobile Messaging is “A Beautiful Thing”
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
The latest Ofcom report reveals why mobile marketing is so effective
How to Use SMS Marketing to Counter Retail Fatigue
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
10 Super Successful SMS Marketing Phrases
How Entertainment Venues Can Use SMS Marketing
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.