SMS Marketing for Formal Outfitters
As the New Year and its traditional festivities fast approach, formal outfitters across the UK are likely to experience high demand. With many venues hosting exclusive black tie balls to welcome in the new year, suit hire has become a popular and increasingly affordable option for the discerning gentleman. Although many of your customers will have made their orders by now, there will inevitably be a last minute rush of enquiries. Whether you are managing relations with existing clients or seeking to attract new customers, SMS Marketing has a lot to offer both now and for the year ahead.
Benefits of SMS Marketing
There are many benefits of SMS Marketing that help to make it an attractive option for formal outfitters. Firstly, it is highly personal, making it a great match for the nature of your services. As a marketing channel, its open and response rates are unrivalled, making it far superior to email and other conventional marketing channels. At the same time, it is incredibly versatile and can easily be integrated into a broader marketing strategy to supplement your existing approach.
At a time of year when most of your clients will be under pressure to finish off the year on the right footing, the chances are high that email communications may well be overlooked at the time of sending, meaning that important and time-sensitive communications can be missed. SMS Marketing means that you can almost guarantee that your clients receive and read their communications almost as soon as they are received, ensuring that you maintain a reputation for excellence in customer service.
SMS Marketing strategies for formal outfitters
- Popular Ranges: As we approach a key time of year such as New Year’s Eve, SMS Marketing is a great way to let your customers know what the most popular ranges are for the formal party. SMS messages support links which can be opened directly on any smartphone, so it is easy for your customer to browse what’s available. Consider sending messages out at convenient times such as lunch breaks for increased engagement.
- Reservation Confirmations: Once a customer has made a reservation for their formal wear, be sure to send them an SMS confirmation – whether they made their booking in-store or online. Having a reminder on hand in the form of an SMS message saves the customer the trouble of hunting down an email or holding onto a written note.
- Suggested Extras: If a customer has ordered an item that lends itself to being worn with other products such as a bow tie or tuxedo, use SMS messaging to make suggestions. It adds value to the customer whilst offering you the opportunity to benefit from cross-sells or even upsells.
- Special Offers: If you offer your customers any offers during the festive season or indeed at any other time of year, use SMS Marketing to convey them as they will be read much sooner than an email, making the customer much more likely to follow up with a conversion.
- Loyalty Programs: If you have a special customer club or loyalty scheme, SMS messaging is a perfect way to say a thank you to your customers for their loyalty in the last year and wish them the best with some special loyalty rewards, such as members-only discounts or bonus points on purchases. If you don’t already have such a scheme, now is the ideal moment to set one up and get customers signed up when they make a booking.
- Status Updates and Reminders: Use SMS Marketing to make sure your customers know when they have booked their formal wear for, when it is ready for collection and when it is due to be returned.
- News & Tips: From how to look like James Bond to how to deal with a wine spill, there are plenty of tips that you can give your customers. Basic tips on how to get ‘the look’ and how to look after your formal clothing will be useful to your customers. Keep such communications relevant and helpful and they can help to enhance the customer experience and strengthen your brand.
With our easy sign-up and exceptional customer support, you can be ready to get your SMS Marketing campaign underway in seconds. To find out more about how we can help you to grow, call our award-winning team of SMS Marketing experts now on 0800 945 5305.
Related Articles
7 Ways The Financial Industry can Use SMS Messaging to Communicate with Customers
If there's one industry that's often assumed to be cold and impersonal, it's the financial industry. It's all about numbers and money, not about the people who have accounts, or need help with enquiries. The reputation may or may not be deserved, but there is a way to combat it: by making customers, investors, or clients feel like you care.
4 ways the financial services sector is using SMS
The latest Ofcom report reveals why mobile marketing is so effective
How SMS Can Help Your Local Business Optimise Your Local Campaign
One of the great advantages of SMS: it's completely trackable so you know exactly how your campaigns are engaging your opted in customers and clients. And if you’re a small business, operating in a specific geographical location, then that local knowledge can be invaluable in targeting your campaigns to a local audience.
5 Festive SMS Marketing tips for Cake Makers
8 Key Reasons SMS Marketing is So Effective
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
How SMS Marketing can Save Workplace Training Providers Time & Money
How work based education providers can take advantage of SMS Messaging to boost attendance and reduce the time and costs associated with arranging and re-arranging training sessions. Read this article to learn how private education and training companies can benefit from simple SMS confirmations and reminders with some illustrative examples. We also briefly explore the possibilities offered by automated responses using SMS keywords in conjunction with a virtual mobile number.
SMS Messaging to Kick Off Your Summer Kids Club
SMS Marketing for Car Hire Companies
OFCOM Report Proves SMEs Reliant on SMS Messaging
A recent OFCOM report answers the age-old question: Do SMEs use SMS messaging? Maybe it’s not such an old question, but the answer is quite interesting if you work in an SME. That’s because SMS turns out to be one of the most relied on communications methods available.