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virtual mobile number Tag

News, tips & advice from FastSMS

A Virtual Mobile Number, commonly shortened to VMN, looks like a normal 11 digit mobile number, 07xxx xxxxxx, but only accepts text messages which it delivers to the inbox of your Fastsms messaging system.

It can be published as a general purpose textline enabling clients and other parties to text in to your company as an alternative to voice or fax or email. It can be associated with your outbound SMS messages so that replies can be made back to you in response to your campaigns. They can be used in conjunction with keywords which enables a specific action to take place in response to the keyword.

The following pages will offer many ideas on how a VMN can be used in your organisation.

SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.

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In many ways, SMS messaging is so commonplace people don’t think about it. They just do it. For example, using SMS for mobile marketing in retail is a fairly standard use case whether you’re a company or the consumer. But there are always exceptions – those who innovate when it seems there’s nothing new to be had. Here are two examples of companies from the US using SMS in ways no one else is – yet.

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Go Auto, a car dealership in Edmonton Canada, was using SMS messaging in their business for marketing. And their sales staff used text messaging on their mobiles to connect with customers. But it was all getting a bit out of control. They wanted something that would let them manage their SMS messaging better.

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Like Google, you may think a SIM farm is an old video game (go ahead, Google it!). But when it comes to SMS messaging, a SIM farm is nothing like a fun and harmless video game. SIM in this context is referring to a subscriber identity module, or SIM card in a mobile device. Every mobile on a GSM network uses one. It contains information about the owner and mobile including number, contact lists, network authorisation.