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News, tips & advice from FastSMS

A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.


The New York Times used the Olympics as an excuse to try a massive SMS experiment. They wanted reporter Sam Manchester to get personal with their thousands of readers using two-way SMS messaging. Read the blog to see if the experiment was a success or a failure.


Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.


Mo Farah is in the spotlight again, but not for winning. I’m not here to offer commentary on what he may or may not have done – or even what his coach may have done. Instead, I wanted to talk about the issue of his missed drug tests from a different perspective, and offer a solution that could have helped him and other athletes that miss their appointments, but didn’t have intent to infringe on the anti-doping regulations.