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News, tips & advice from FastSMS

Social media describes a wide range of well known and not so well known services that make it easy for individuals to communicate from computers and mobile devices with other like minded friends and acquaintances. Most common are Facebook, Twitter, LinkedIn and Google+; less well known but still massive are Reddit, Tumblr, Pinterest and more. Additionally there are thousands more services with either a local or specialist focus.

Sharing images, web pages, videos and tunes is very common over social media and this often results in unexpected popularity for amateur produced content that would not be exposed to a mass market otherwise. SMS can also be used to share content and this is where the worlds of SMS and social cross over.

Posted on 05/08/2014
In Mobile Marketing

Is SMS marketing like social media? While there are similarities and both can be considered mobile marketing, the short answer is no. However when using a multi-channel marketing strategy it's important to know when to use a text message and when to use a social media channel.

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