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News, tips & advice from FastSMS

Posted on 27/11/2018
In Business SMS

Hard cash, sterling, money, notes and coins have been a part of our everyday lives for centuries, the idea of leaving the house and heading to a store without them would have seemed like madness years ago, however billions of cashless transactions are now taking place everyday. One in five Brits never carries cash, they want to pay by their contactless card, or by their smartphone, with half of Brits surveyed by First Bus stating that ‘cash is on the way out.’ Retailers have led the way in already adjusting their payment options to suit the modern day customer, and those that have, have seen huge benefits and uplifts. 39% of 2017 Black Friday sales were made through a smartphone, making it the device of choice beating the desktop and tablet to the lion share of the sales. (Source: IMRG) Mobile banking is now huge. More and more of us are engaged with...

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Posted on 20/11/2018
In Mobile Marketing, Retail marketing

The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year! Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone. Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.   We have written a Black...

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Posted on 16/10/2018
In Business SMS, Mobile Marketing

SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention - SMS can do it all. SMS is a personal form of communication which makes it very powerful, in fact 98% of all text messages are read. However this can make SMS marketing slightly daunting, knowing that every customer will almost certainly read your message as they will be notified of your message instantly at the time you send your campaign. Like any marketing method there is always experimentation, every business is different and so is every customer, so there is no real standardised campaign that you can send out and will work for every industry.  Below are some things you definitely need to do when sending your SMS campaign, and some things that...

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Posted on 13/09/2018
In Business SMS, Case Studies

One of the great things about working with SMS marketing is that so many different types of businesses can use it, every business sector has a different way of using mobile marketing to suit their business, to help build, develop and improve their business. We love to see all the different weird and wonderful businesses here at Fastsms, from solicitors to accountants, from retail shops to restaurants - we have them all here at Fastsms. The Lawn People are not your average business. They are the turf experts, they cater and take care of thousands of lawns across the country. They offer complete bespoke treatment and care for every individual lawn, and with the help of SMS marketing they are really growing. Businesses love SMS marketing because it’s simple, cost effective, time efficient, and incredibly responsive compared to other marketing channels. “We love it. It’s easy and simple and our customer prefer a text...

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Posted on 04/09/2018
In Mobile Marketing

With any marketing channel there is certainly a bit of trial and error. You need to try new things and experiment to see what works and what doesn’t. Every business is different and these things can vary from sector to sector, and business to business. However when trying and experimenting with new marketing channels, it is a lot easier to make mistakes and wrong moves. Mistakes happen. But no business wants to make them if they can help it, and some can be very costly. Mobile marketing is a fantastic method of marketing and business communication. One of the reasons SMS marketing is so successful, responsive and effective as a marketing channel, is because it is on such a personal device. However because it is so personal it is imperative to get the fundamentals right within your mobile marketing messages. So below are 5 common marketing mistakes that if you avoid should help get...

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