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keywords Tag

News, tips & advice from FastSMS

In SMS messaging keywords are used to qualify an inbound message sent either to a Virtual Reply Number or a Shortcode.

Firstly a keyword is required to identify the recipient of a message on a shared shortcode. To have exclusive use of a shortcode, e.g. 87007 is expensive, several hundred pounds per month. Consequently most users opt to share a shortcode with use of a keyword that uniquely identifies them. So if your keyword is FRED then texts to 87007 would be formatted as “FRED + message body”.

With Virtual Mobile Numbers this is usually different. VMNs don’t cost a lot so there is no pressure to share. In this case keywords can be used to prompt a reply. For example the keyword might be a product code and the system would respond to that code with a price and/or stock availability. Equally a keyword texted in which relates to a property code might cause the system to respond with sales details of the property.

If you are looking to get going with SMS marketing it's worth learning a bit about the "tricks of the trade" so you avoid the common pitfalls and get off on the right foot. Read about three important marketing concepts that will maximise your success in this venture.

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