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News, tips & advice from FastSMS

In SMS messaging keywords are used to qualify an inbound message sent either to a Virtual Reply Number or a Shortcode.

Firstly a keyword is required to identify the recipient of a message on a shared shortcode. To have exclusive use of a shortcode, e.g. 87007 is expensive, several hundred pounds per month. Consequently most users opt to share a shortcode with use of a keyword that uniquely identifies them. So if your keyword is FRED then texts to 87007 would be formatted as “FRED + message body”.

With Virtual Mobile Numbers this is usually different. VMNs don’t cost a lot so there is no pressure to share. In this case keywords can be used to prompt a reply. For example the keyword might be a product code and the system would respond to that code with a price and/or stock availability. Equally a keyword texted in which relates to a property code might cause the system to respond with sales details of the property.

Posted on 16/12/2016
In Mobile Marketing

SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.

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Posted on 09/12/2016
In Mobile Marketing

The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.

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Posted on 11/08/2016
In Mobile Marketing

Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.

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Posted on 26/07/2016
In SMS Solutions

When you start using SMS marketing, one of the first decisions you need to make is whether or not you’ll need to get replies. If you do, then you’ll need to decide between shortcodes and a virtual mobile number (VMN, also called longcode). If you don’t, then that’s alright too.

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