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News, tips & advice from FastSMS

Companies involved in health and well being use SMS messaging in a variety of applications.

Hospitals, dentists, even veterinary surgeries, can waste a lot of time and money through “no shows”. When a client fails to turn up for an appointment not only is the time wasted but expensive resources stand idle. Increasingly health professionals are sending appointment reminders by text message to combat this wastage. This is greatly reducing the “no shows” to everyone’s benefit.

There are many other innovative uses. Smokers are helped by receiving tips and advice on giving up smoking. Others receive reminders to take their medication. The ease of automating SMS messaging plus the almost universal availability of mobile phones means more and more uses will be found over the coming years.

The UK dental industry is currently estimated to be worth between £6 billion to £9 billion, and has seen an average annual growth of 14% in recent years. But just like any other sector, innovation is key to long term prosperity. SMS Marketing is a versatile tool that has a wide range of applications in the dental sector - and can be used for much more than just appointment reminders. In this article, we look at some of the different ways SMS Marketing can be used by dental practices.

Marketing for gyms and leisure centres is unlike marketing within many other industries. It's not enough to simply gain a customer and expect to keep them indefinitely. It's important to make every attempt to keep that customer dedicated and interested in achieving their fitness goals to avoid lapsed memberships and cancellations. It's in every gym's best interest to have a loyal customer base that feels supported and encouraged to attend the gym regularly. Failure to do so can result in members who feel it is a waste of money to pay for a membership that they don't use often enough. That's where SMS marketing can make a big difference.

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SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight...

There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.

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Every organisation needs to streamline its operations, reduce waste and operate on “lean” principles; from global pharmaceutical companies to local GP surgeries. SMS provides superb value for money in the way it reaches and engages stakeholders. Messages go straight into the hands of the right person in an unmissable way. Backed by an SMS provider in the UK familiar with public and private healthcare, systems can be created to use text messages to save money and time.

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