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copywriting Tag

News, tips & advice from FastSMS

SMS messaging is a powerful tool in your mobile marketing campaign but your copy has to be well written or you won’t get the best results.

Good copywriting must take into account the constraints of the 160 character message limit, the legal imperatives laid down by regulatory bodies and the personal nature of SMS.

We have helped many thousands of clients get this right and in this section we share many of the best practices we have come across. Follow these and you will maximise the return from your mobile campaigns.

Posted on 16/06/2016
In Mobile Marketing

Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).

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Posted on 09/06/2016
In Mobile Marketing

Is there such a thing as a "perfect" SMS message? Yes, there is, but there isn't just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? This infographic includes a short list of some types.

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Posted on 24/05/2016
In Mobile Marketing

While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.

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Posted on 17/05/2016
In SMS Guides

In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.

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Posted on 26/04/2016
In Mobile Marketing

One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.

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